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For small business professionals, placingadvertisements in newspapers and magazines requires a lot of forethoughtandplanning. There are many parts to placing an effective ad, the least ofwhich is desi...
Ashley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for th...
Oftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonym...
The media bombards us with thousands of images, messages, andlogos everyday. In fact, the average person in the United Stateswatches between two and four hours of television on a dailybasis. (www.medi...
Recently I received an email from someone who had read one of myarticles online. This reader told me that, while reading myarticle, she had noticed that I had used "their" where I needed"they're." A s...
Every time you turn on a radio or TV these days, you hear doom-and-gloom news about the US economy. As a businessperson, it'shard NOT to get discouraged. However, we need to do exactly thatif we want ...
I had a college professor one semester that was so captivating inhis lectures that I was hesitant to leave when the class wasover. I probably would have been content to sit there and listento him spou...
The first time I was assigned an oral presentation as a collegefreshmen, I figured it would be an easy A. But much to my dismay,as I stood in front of the classroom, my palms became drenchedwith sweat...
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Don't have the money to start your business? Then, maybe an angel will come to your rescue.Angel investors will provide capital for new businesses and are particularly beneficial for those entrepreneu...
When asked to write a small piece pertaining to ethicsand integrity in the business world, my first inclinationwas to draw on personal experience. Everyone has bad experiences to relate. We deal witha...
You certainly can! You can also make money byinvesting wisely or working a 9 to 5 job, or starting abusiness.Play along with me for a minute. Let's just say that you stumbled across a messagehidden in...
So you're considering hiring copywriting help for your nextbrochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners...
The word is out. You can now register domain names of up to67 characters. This is going to shoot your ranking way up onthe search engines. Because if you stuff all your keywordsinto your domain name, ...
If you have a home business, then you're probably constantlyconcerned with getting your name and your business informationout there. You probably send out a lot of e-mails, post onmessage boards, and ...
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