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Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increa...
Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playgr...
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Did you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% of the...
Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. These companies made it big on the web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Why? Was ...
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