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James Vicary, an advertising expert, went into a 1950smovie theater to test his devious new tool for persuadingothers.During the movie he allegedly flashed the commands"EAT POPCORN" and "DRINK COKE" s...
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing.Do yo...
Having trouble creating ads that pull? Fear not, with alittle smart thinking you will be on your way to writingkiller headlines.Pick up a few back issues of your favorite newspaper,magazine, periodica...
When I run an advert in an ezine, print or the web I use asimple little log trick to keep track of how effective eachrun is. Let's say you are placing an add for your home pagewww.yourname.com. Instea...
In 2001, net advertising is a buyer's market.Everyone has seen the media spotlight focused on the bigdot-coms who, dependent on ad revenues, have either goneout of business or been forced to cut back....
Not surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of playfuln...
There is a man who owns a locally based chain of used computerstores in the city where I live. It is my personal opinion thathe should be presented with an award for producing the mostannoying televis...
Classified advertising is a marketing method that's hundreds ofyears old. In the last digital decade online classifiedadvertising has exploded. You can reach millions of readerswithin seconds after cr...
The voice on the other end of the phone was tense and impatient.It was a prospective client calling. After we introducedourselves, he got right to the point: "Our advertising isn'tworking and we need ...
Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on ...
In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads...
In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rat...
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" ...
A press release can be an effective weapon in the fight for mediaand public attention. In fact, many businesspeople don't eventhink twice before writing or ordering a press release, correctlyassuming ...
Getting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beg...
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