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ARTICLES: DECEMBER 3, 2001

I have always been a firm believer that there is neverone correct answer to a ... Some call ... I call it ... and ... I have also come to the ... over
Branding has power. Real power. A power that you ... But for those of us who have the dream ... our own Internet Empire from our home ... kitchen table, the Real Branding Power co
1. The Power of Words.. One and Two Word ... are real ... ... Remember that your HEADLINE is the most ... part of your ad. Use Power Words - For a ... list of the Best Po
Branding is all about creating icons. And icons are all about public ... When an image becomes legible, part of the ... and the ... visual ... it can ... comple
Over the years I've ... been asked what the secret formula is for ... ... What people are really asking me is how to make their brand a global leader, like ... Well, sorry g
Imagine that I told you of a product, but that it was one about which I knew nearly nothing: I didn't know what its price was, what any of its unique features were or even what type of product it was.
I am sick and tired of ... geeks touting the beauty of ... brand building and just spouting branding in any context, ... when the term is used with ... or "web" or ...
Its no secret ... ... ... has arrived. The IDC research group just released a study in late June of this year ... 99.9% of a survey of ... and ... said th
These are ... times for all ... - ... ... ... ... that are finely honed to mesh with today's ... global economy. 1) Don't stop ... because the
The web and ways to market on the web continue to evolve at warp speed we see some positive and negative changes ... - our ... du jour: ... are finally starting to charge for
As of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms ... business and consumer ... Maybe it was ... for access to the
When first going into malls across the country, ... shops probably did more for business by handing out ... samples than anything else. Who could resist a chunk offried white c
... you were a vacuum bag salesman in ... Today you're the Vacuum Bag King of the ... me? I'm your ... ... ... School of Internet ... holds t
There are two kinds of ... Direct ... and Brand ... Direct ... targets wallets. Branding is about hearts and minds. ... BY ... designed for branding are cool. The
Whenever I mention my ... to a ... ... seems to generate the same ... there an awful lot of porn on the net?"The question floats toward me like a smoke ring and formsa h








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