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ARTICLES: MAY 6, 2005

Sustained myths about Creativity and Innovation lead to confusion, bad practice and bad decision-making. Some of them include:
There is a pervasive belief that time pressure stimulates creativity. This is both true and false.
What behaviour maximises the chances of thinking of great ideas? What behaviour maximises the ability to nurture ideas until they begin to reveal their potential?
Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is...
When ideas are required, leaders tend to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session...
Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence – one must be motivated to improve and apply it.
Conservative and staid organisations generally have a harder time implementing creativity and innovation into their day-to-day work processes and people. Leaders may want to capture the benefits of cr...
Whilst tests measuring the creative or innovative personality exist, there are a number of inherent flaws. Some are noted below:
Following is a brief definition of core competencies and competitive advantage and their fit with creativity and innovation management.
Creativity and Innovation is essential for competitive advantage, yet the role of Creativity and Innovation Manager is often not viewed as essential. Organizations without such a role will simply not ...
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated.   As a result, it is often ...
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creat...
Most managers simply herd some people in a room with a flip chart and call it a brainstorming session. Yet there is a definite process that maximizes the size and quality of the idea pool. While there...
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effect...








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