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One of the topics often debated is the benefit of specialisation over generalisation. To consistently generate a large number of good ideas, is it better to specialise within a field or to vary knowle...
One consideration innovators should be wary of in the rush to market is to not forego due diligence. That is, the temptation to forego, among other things, investigation into an idea’s feasibility, ad...
Often the creative state is described in almost “spiritual” terms. However, these analysis are misleading and do not help to make creativity tangible, measurable and useable.
Two of the most common terms in the field of creativity include Eureka! Or Aha! Often these terms are used to describe that moment when an idea has occurred “out of the blue.” This whole set of termin...
One of the common concepts in innovation is the idea of radical creativity. That innovation is only truly innovative if it is radical. But how do we define radical?
One of the important debates in the field of creativity and innovation is the topic of goal setting. Is it positive or negative?
One valuable debate is whether creativity can be developed and improved – or in other words, is it possible to generate better ideas? There are a number of reasons to believe that creativity can be de...
This article explains how telecalls and teleseminars is a wealth building media every marketer should use to increase sales.
Here’s the “How-To-Do-It Guide” for driving search engine traffic right to your website.
A blunt nose slide is a variation of the Wheelie but with an interesting twist.
Wheelies are an old trick that goes back at least as far as roller skating does and most likely much further.
One area of note in the commercialisation phase is the Hype Cycle. The Hype Cycle is one model that helps measure, monitor, benchmark and predict the reaction to an innovation. This is important as in...
While it is sometimes confused with general copyright or patent laws, the trademark is a very specific type of patent law.
If you're wondering how to register a company, you're not alone. Hundreds of thousands of people try to start their own businesses each year, and often they end up having more trouble than they should...
Starting a home-based business is an exciting time. To give yourself the best financial start possible, ensure you make sound decisions when setting up your office and workspace.
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