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ARTICLES: MARCH 21, 2007

Whether your business is a startup or has been around for many years, there are things we all need to do to ensure its success. I have for years seen and heard of things that have helped businesses gr...
When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is...
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Wors...
That's right, break the bank with profit. Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenue...
You must attract your potential customer's interest in less than seven seconds. If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to...
There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than dou...
The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. In ad...
We all have to measure our finances, using an approved accounting system. We may hate it, but it is a requirement by law. Thus we all get an accountant to tell us what we did, how much money we made o...
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that...
Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarant...
As they get more successful in business, it is said that people's networks grow. This happens through word of mouth from satisfied customers. But how did they get their customers in the first place. A...
Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most busines...
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant adve...
What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? What grabs your attention? The answer is a common sense answer! So how c...
You know what your products do and how they do it, but do your potential customers know? Do they know what your solution enables them to do? And most importantly do they know how to put a value on it....








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