Marketing is about consistency. In fact, it is better to be wrong than inconsistent.
At every touch point or Brand Impression Opportunity (BIO), you have the option of building your brand in the minds of your customers or letting it deteriorate.
Whether you know it or not, you have a brand. People have perceptions about what your company stands for, what it delivers, and how it benefits its customers (if it benefits its customers). The only q...
As Jim Collins said in "Good to Great," good is the enemy of great. Don't let good enough stop you from being the best you can be.
Just because you work alone doesn't mean you are alone. There are many options for you, all designed to take advantage of existing opportunities.
Effective marketing is about consistency -- consistency that is gained through repetition.
There are many effective ways for solopreneurs to attract more clients. Teaching is one of them.
It amazes me how so many businesses go out of their way to tick off customers (or potential customers).
I don't necessarily get my marketing ideas from Readers Digest, but I do get them from just about everywhere.
Do you search out marketing advice, just to eventually ignore it and continue to search for more?
Are you looking at customer service from your point of view or your customers?
People are becoming more and more aware of superior customer service. How does your company measure up?
This is the secret to effective marketing that provides you with dynamic results, and it's not what you think.
Nothing happens until something is put into motion. And things do not put themselves into motion; you must take the initiative. So just do it and reap the rewards.
As self-employed professionals, we are always looking for ways to get ahead. What we often do not realize is that we hold ourselves back. For whatever reasons, we keep ourselves from achieving our gre...