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Making brochures using software programs, Scribus and Apple
The success of any business depends upon an effective marketing plan.  Marketing can occur in many forums utilizing varying tools.  Many small businesses do not create a comprehensive and coherent mar...
What are the different marketing secrets that can make customers reel into your store/products
Many small businesses make the mistake of trying to be everything for everyone.  They try to market themselves as the solution to every consumer’s need.  Their advertising reflects this, as they have ...
What are the basic concepts of MLM or multi-level marketing
Generally, when a company is trying to generate sales leads, using only one tactic is not going to work. You need to mix it up – use traditional techniques like direct mailers along with electronic ta...
Many companies use charity to both do something good while simultaneously enhancing their brand.  The prototypical large effort in this arena was by American Express over 20 years ago in its effort to...
There are many ways to define a brand. For instance, defines it as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to...
If you want solid business, you need to do more than just have a lot of sales.Don’t get me wrong, companies that hold a lot of sales are going to get a certain amount of business, but the kind they ge...
Before jumping into your marketing strategies, and perhaps even before you start putting up your business, you are going to have to look at your marketplace and analyze the things that could work best...
A headline is the first impression that your advertisements are going to make. The headline is the first thing a person is going to read on your advertising, and the headline is going to be what helps...
The logo has long stood as the face of many companies. This is what people remember the most, and all they need to do is glance at the logo in order to know exactly what the company is, and whether or...
Ok, bear with me for a minute. Advertising can often be like a choice between the games Super Mario Bros or Zelda, and I’m referring to the original games for the first Nintendo. Super Mario Bros was ...
The more a print business card can say about a person the better. You want your custom business card to be able to provide a person with enough information so that they’ll be comfortable doing busines...
The most common way that people get their newsletters to their customers is through direct mailing, but how do you get people on that mailing list to begin with, and is this really the only way to dis...

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