Booksellers Getting More Creative With their Online Endeavors

Sep 13
08:10

2011

Carmella Borchers

Carmella Borchers

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If they want to stay in business, booksellers know they need to get online. Many are using creative and enterprising ways to profit from the popularity of online book sales.

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While the story of the Borders book store closing down in the United States has made international headlines,Booksellers Getting More Creative With their Online Endeavors Articles booksellers on the other side of the world are actually not doing much better either.According to the Australian Media, the bookseller Dymocks is currently the last man standing in major booksellers in the country.Industry analysis and media reports cite economic troubles, instability in foreign currency markets, poor management and planning, as well as a huge amount of online competition has forced many booksellers, both big and small in Australia, to either close down completely or to significantly scale back their operations.Just like in America, the issue is not that people dont read anymore, or that they have no culture as some would claim.There are still millions of people who read the latest Romance Novels when they come out.The main difference is that now, these same people seek out their Romance Online, rather than try to get them in retail stores.However, the management of Dymocks seem to have gotten the message and are now fighting back to save their company from fading into obscurity and obsolescence.This is actually a serious matter, as some may believe that previously popular booksellers may soon join the ranks of companies that sold typewriter ribbons and repaired sowing machines.They are planning to launch an online service, which combines traditional book publishing, with the latest changes in distribution methods.The author will be responsible for writing the book, designing the cover art and editing it.The new service, called D Publishing will take care of assigning an imprint and ISBN number to the book, as well as distributing it on demand anywhere in Australia.If someone wants to order a print edition of the book, one will be printed and shipped.But if someone prefers the electronic edition, then it will be available as well.The company is planning to offer some more services to authors in the future, such as taking care of the design and editing of the book.This is a business model that has already been used by some sellers of specialty books, such as Erotic eBooks and certain business books.Those who want to get a physical copy of the book can do so, while for the majority of clients, a digital edition will suffice.It is yet too early to see if this new service will catch on and be adopted by the mainstream of booksellers and publishers.However, according to many experts in the industry of book selling, editing and publishingComputer Technology Articles, it does seem as a viable option that booksellers in difficulty should at least explore if they want to stay in business.

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