Harnessing the Power of E-books for Website Traffic Generation

The Potential of E-books in Internet Marketing

E-books can serve as one of the most effective promotional tools for internet marketers. With their wide range of uses, a single high-quality e-book can serve as a continuous promotional tool that works round the clock, seven days a week. It can multiply itself exponentially and potentially be viewed by millions simply by giving it away for free.

Suggested Uses for E-books

• Marketing: Equip your sales network with your complete sales presentation to freely distribute with their ID to track sales.
• Promotion: Provide valuable information on a specific subject to drive traffic to your site.
• E-zine Archives: E-zine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your website, subscribe, submit ads, etc.
• Catalogs: Provide a desktop catalog for your customers to view on their desktop. You can even provide a form to accept orders right through your e-book.
• How-To Manuals: Provide your affiliates with a complete "how-to" manual for marketing, advertising, and promoting your products.
• Electronic Books: Writers can offer their books in an electronic version.
• Web Site: Create an electronic version of your website to place on disk and be viewed on your client's desktop.
• Instructional: Provide an electronic training manual.

Creating an e-book is similar to creating a website. You simply create your HTML pages as you would for your website. Ensure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. The more professional and content-rich your e-book, the more exposure it will receive.

There are several software packages available online to assist you in compiling your e-book. Prices range from $149 to $189. Some of the popular ones include Hyper Maker HTML, NeoBook, InfoCourier, and WebCompiler.

For maximum exposure, select a subject with a broad appeal. If your site's focus is on website traffic, consider creating an e-book on generating traffic. Include several references to your site throughout your e-book.

Tips for Creating Your E-book

• Create a directory on your computer to include ALL the files for your E-book. These files will include HTML, graphics, backgrounds, etc.
• E-books should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.
• E-books are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.
• Include good navigational links throughout your pages.
• Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. For example, "This E-book may be freely distributed."

The Power of E-book Distribution

Consider this example of distribution:

• 10 of your visitors download your e-book.
• Your 10 visitors each give away 10 e-books - 100
• Those 100 each give away 10 e-books - 1000
• Those 1000 each give away 10 e-books - 10,000
• Those 10,000 each give away 10 e-books - 100,000
• Those 100,000 each give away 10 e-books - 1,000,000

This is just a small example of how powerful your free e-book can be in driving massive traffic to your site.