The internet is a fascinating place, especially when it comes to marketing. About six years ago, I was told that I could put up a billboard on the World Wide Web and it would be seen by forty million people every day. The idea of my information being delivered anywhere in the world in less than a minute was captivating. However, after spending a significant amount of money and time, I realized that the internet's potential for selling books is immense, but only if you know how to use the right tools. One of the most effective tools I've discovered is the autoresponder.
An autoresponder is an email service that functions similarly to a fax-on-demand. For authors or publishers, it works like this: You create an article or a sample chapter of your book and load it into your autoresponder. You then publicize the email address of your autoresponder in your email signature, website, business cards, order forms, and any printed advertising about your books.
When a potential buyer sees that they can sample a chapter of your book, they type in your autoresponder email address or click on it if they are online. As soon as the email is sent, three things happen:
Autoresponders are incredibly effective. I receive a book sale from approximately one out of every four requests. To compare that with web page hits, I only receive one or two sales for every 3000 web hits each day!
The reason autoresponders are so effective is that they give the potential buyer time to read and absorb what you have published. Most visitors on the Web are looking for free information, not to purchase anything. If they have a chance to download a sample chapter, print it out, and read it while they are away from their computer, they don't feel pressured to buy. A reader is making a more informed and objective buying decision.
If you already have a website, ask your webmaster for autoresponders. They should be free of charge, and you should be able to add, edit, or delete text any time you choose. If your webmaster is unfamiliar with autoresponders, there are free options available. I recommend these options to authors and publishers that have no website as well. All you need is an email address to take advantage of the Web's most effective marketing tool for authors and booksellers.
Here are some services that offer autoresponders at no charge:
Once you have set up your autoresponders, you may want to list your offerings with Autoresponder Central, an online autoresponder catalog.
In conclusion, autoresponders are a powerful tool for promoting your books online. They offer a cost-effective and efficient way to reach potential buyers and provide them with valuable content. So, harness the power of autoresponders and take your e-book marketing to the next level.
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