If you have been selling resalable ebooks on
eBay for some time, then it is likely that you adopt a method similar to many
ebook sellers. You source cheap or free ebooks with resell rights and then
resell these in your eBay store. Now there is nothing wrong with this method.
It means that obtaining the ebooks is cheap or even free,
If you have been selling resalable ebooks on eBay for some
time, then it is likely that you adopt a method similar to many ebook sellers.
You source cheap or free ebooks with resell rights and then resell these in
your eBay store. Now there is nothing wrong with this method. It means that
obtaining the ebooks is cheap or even free, you don't have to spend time
creating a product and a lot of the time you even get a ready made sales page
and download page or visit www.ebook-marketing-exposed.com. For next to no
money, you have a digital product that can be sold again and again, for very
little effort. I used to rely solely on this method when reselling ebooks on
eBay and achieved reasonable success with it. I even wrote a newsletter article
last year on sourcing free ebooks that can be resold on eBay. To this day I
still resell other people's ebooks in my eBay store. However, the difference is
that I now also create and sell my own resalable ebooks.
Now you may be thinking; 'Why would you want to go to all the time and effort
of creating your own resalable ebooks, which are likely to depreciate in value
very quickly? Surely it is much more time and cost effective to resell ebooks
that are already available with resell rights?' If these are your
thoughts then you are thinking about resalable ebooks in the wrong way. Let me
put it into perspective and hopefully change your thinking on the issue with
the example below.
Let’s say for this example you are selling your own ebook and someone else's
ebook, both for £1.99 in your eBay store. Now when you sell someone else's
ebook you make £1.99 which is all well and good. However, when you sell your
own resalable ebook you make £1.99 from the sale AND after the sale you have
the potential for much more. What potential you may be asking? Well let me
explain below just what your own resalable ebook can do for you.
1) Promote:- Your own ebook can be a very valuable promotional tool for your
eBay store, your website or whatever else you want to promote. If you want to
promote your eBay store simply write a little note such as "brought to you
by www.pdf-stampers.com" Or you could even write a small paragraph about
your eBay store, what it sells etc, and then provide a link to it if people
want to find out more. If you have your own website, write an ebook that
contains similar content and of course provide a link to your website somewhere
within the ebook.
As you continue to sell your ebook with resell rights, some of your customers
will also start to sell it and eventually their customers will sell it too. As
time goes by your ebook will continue to be distributed, creating an increasing
amount of traffic - your very own viral traffic tool. The more your ebook is
distributed, the greater the potential for traffic to your eBay store/website.
2) Sell your Premium Product:- If you have a premium ebook then resalable
ebooks can be used to sell it. For example, if you have a cooking recipes ebook
that you have wrote containing 1000 recipes this could be your premium ebook.
You could then use 10 or 20 of these recipes to create a resalable ebook. At
the end of this resalable ebook you could leave a note such as "Want to
get 1000 recipes just like this? Then Click Here." The Click Here will
link to your premium ebook. If people like the recipes in your premium ebook
then they are likely to go on and purchase the full 1000 recipe premium ebook.
As before the same principles apply, and as time goes by your resalable ebook
gets seen by an increasing number of readers and should generate an increasing
amount of sales. Obviously, the above recipe ebook is just an example. The
principles above can be applied to almost any product/genre, allowing you to
use your resalable ebook to promote and sell a premium product.
3) Sell an Affiliate Product:- If you don't have your own premium product then
the same principles from above can be used to sell a product as an affiliate.
An affiliate (if you do not know) is someone who sells a product in exchange
for a commission on the sale. The one thing I would recommend if you are
selling products as an affiliate is to make sure that you have sampled the
product before you promote it. Not only will it allow you to promote the
product better (as you will actually know what you are talking about) but you
will also be able to avoid products that are of a low quality.
If you are looking for a premium ebook to promote as an affiliate then
ClickBank is a good place to start. It has ebooks on almost every topic you can
imagine and the commissions are as generous as 75% in some cases. All you have
to do is sign up and then generate affiliate links (through ClickBank) to
promote each product. If buyers click and buy through your link, you will get a
commission on the sale.
If you are looking for physical products to promote I would recommend
Commission Junction. Again they have a very wide range of products and
commissions vary from product to product. Like with ClickBank you can generate
affiliate links via the Commission Junction website, and if a customer
purchases through your affiliate link you get a commission on the sale.
4) Generate Leads:- If you don't have your own mailing list yet and are serious
about doing business online then I have one simple suggestion. GET A MAILING
LIST. It is quite possibly the most valuable asset you can possess in Internet
Business. To explain the very basics of list building, you first need to sign
up for an autoresponder programme (I use and recommend Weber), build your list
(using a variety of methods) and also maintain it (by providing value to your
subscribers). Please bear in mind that this is a very, very basic analysis of
list building and I would recommend you did some research on the topic before getting
your own list. I will be covering list building in one of my future 'Ebay Ebook
Success' articles but if you cannot wait till then I would recommend Jim Cockcrow’s
How to turn Auction Traffic into Cash. This is the ebook that I used to
research and build my mailing list with the help of eBay traffic. Anyway, I'm
going off topic here.
Once you have a mailing list, a resalable ebook can be a valuable source of
leads. All you have to do is place a link inside the ebook for customers to
sign up for your mailing list. Like before as distribution of your ebook
increases, the number of leads it generates should also increase.
I hope this article has shown you the potential creating your own resalable
ebook provides. Whereas someone else's resalable ebook can bring sales revenue,
your own resalable ebook can bring these plus additional sales of your premium
products, extra traffic, affiliate commissions and valuable leads. I am not
suggesting that you cease to sell other people's resalable ebooks. In fact
other people's resalable ebooks probably still comprise the majority of my eBay
store inventory. However, even one or two of your own resalable ebooks can make
a huge difference.
