If you are making any of the following mistakes with your internet business, you are missing out on the great opportunity that an online business provides today's entrepreneurs.
A successful internet business involves more than putting up website online and then sitting back waiting for the customers to come flooding in. As an online business owner you have to know how to attract visitors to your website. Once at your website, you have to tell your visitors how your products or services can benefit them and then you need to motivate them to action. Online business is about using the internet to your advantage.
Here are 10 mistakes to avoid with your internet business, so that you don't miss out on the great opportunity that an online business provides today's entrepreneurs.
1. The benefits of your product or service are not clear.
Your internet business website should be written and designed from your visitor's perspective. Your products and services should clearly outline the benefits of how it can make life easier, better or safer for your customers.
2. Your website is difficult to navigate.
Website navigation is key and all relevant content should be more than 3 clicks away from the home page. Your website should have readable and compelling text with clearly organised hypertext links so that visitors can find exactly what they are looking for without any fuss.
3. You don't know who your customers are.
You need a clear idea of who your target audience is when starting internet business marketing. Your website cannot offer all things to all people. If you don't know who you are selling to, how can you sell it to them?
4. The website content is too complicated.
You only have seconds to get a visitor's attention when they land on your website for the first time. If you want your messages to appeal to your prospects, make sure it speaks to them in a tone and language that they can understand.
5. There is no clear Unique Selling Proposition.
You must know why somebody should buy from your internet business and not your competition. If you don't know, then how do you expect your potential customer to know? Your unique selling proposition is the one thing that sets you apart from every other online business where your prospect could possibly buy from to fulfill his or her needs.
6. Your customers have no way to contact you.
How frustrating is it when you are on a website and you cannot find a contact page or a contact email or telephone number of the internet business? Let your customers to contact you if they want to.
7. Your internet business does not reflect your personality.
Yes, your internet business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. Building and enhancing your online credibility is an ongoing process and something that has to be continually maintained
8. Your website takes ages to load.
The average the load time for first-time visitors to an internet business website home page is approximately 7 seconds. If your website takes too long to load, you can say goodbye to a lot of website visitors because they won't hang around waiting for your website to load.
9. You have no email capture form.
Not everyone is ready to buy when they land on your website. But, if they visited your website it does show that they were interested in your products or services. With an email opt-in form they can submit their email to your database to receive further information from you via email marketing.
10. Your internet business has no objective.
If your internet business has no objective, how will you know if it was successful? No matter what business you are in, always have a plan and an objective for everything you do.
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