Your SEO strategy is focused on improving your engine rankings and results when somebody searches the internet with a particular word or set of words that are related to your online business. But it is not just about the search engines. It's also about making your website better for your visitors too.
All online businesses need a SEO strategy. SEO, or search engine optimization is the practice of improving and promoting your website in order to increase the number of visitors your website receives from search engines.
An SEO strategy has a number of aspects. These range from the words on teh web page to the way other website link to your website. Let's take a look at five SEO strategy questions and answers that will make a big difference to your search engine rankings.
1. Do You Know Your Keywords?
Keywords are the words and phrases that somebody will type into the search engine to find information related to the subject material of your website. If you don't have any keywords or if you have too many, your search engine rankings will be poor. The amount of keywords that you have have on your website pages is called keyword density. The accepted standard for a keyword density is between 2% and 5%, to get recognized by the search engines.
2. What Is The Domain Name Of Your Website?
The name of your website is its domain name. It is how your prospective customers can find you on the internet with an simple word, or sets of words. It should be reasonably short, appropriate to the subject matter of your website and ideally include a keyword or phrase. Make your domain name easy to remember and spell. It's not easy to remember random words or letters and numbers.
3. Do You Use Images And Graphics?
The images on your website can help to improve your search engine rankings by so including image tags that contain some keywords. An image tag is the words that your visitor sees when they move their cursor over an image and those words are also read by the search engine. Image tags also enable you to include keyword phrases in addition to those in your written content.
4. How Relevant Is Your Content?
Even if you are on the first page of a Google search, if the information on that search result does not make somebody to click on your link, then your SEO strategy has not really done its job. Your website has to provide useful and relevant information for people to be able to easily read and understand. If it doesn't then the visitor will be unlikely to even look at your website.
5. How Often Do You Update Your Website?
Your search engine rankings to fall over time if you do not regularly update your website content. Search engines want to provide their users with the most up to date information possible and if your website content has not been kept up to date it may be regarded as no longer relevant. A great way to keep your website content fresh is to implement a blog page.
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