A few tips and rules for beginners wanting to start out in Ecommerce
A lot of people out there have the idea that creating an online store is a guarantee for success and riches. You only have the big name stores online to compare to and get inspiration. The thing is these massive stores have huge budgets and very powerful marketing teams behind them. However this isn’t to say your dream of online success is doomed, all companies had to start somewhere and most started from the bottom. But by thinking you are just going to get online success with no effort is like saying you wish you would win the lottery but then never actually buying a ticket. You need to put the work in and if you have little or no knowledge in this field at all then it is vital you hire a professional to get your business noticed and help you do things correctly or it will end up lost in the massive minefield that is the internet. There are a few rules to help you get started which really are the vital ingredients and will be a massive kick start for yourecommerce store.
Rule 1: Advertise – Start by telling friends, word of mouth is a good basic starting tip to get traffic to the site. Starting a Google Adword campaign is also a good idea for new businesses as it has an instant effect. You should set yourself a monthly budget of how much you are prepared to spend and don’t go over it, then document the result it has. Also social networking groups and pages have a good effect as they reach a larger audience. You will get fans and followers which you can link back to your website.
Rule 2: Trust – Nobody is going to buy a product or service from somebody they do not have faith in. Add secure icons for payments and make sure your terms and conditions and privacy statement are clear. Ensure whoever is buying that all their information and details are safe. Have your own contact details available to them so they have the peace of mind that they can get in touch with you with any problems.
Rule 3: Attention to Detail – Write user friendly detailed information on your products. Bullet points are a good idea as people can skim through and find what information they need. There is no point in writing huge paragraphs as this just puts people off as a lot of people cannot be bothered to read masses of text. With bullet points you have the bonus that you can write lots of information but you don’t need to pad it out to make sense. People will be more likely to buy if they can understand the product.
Rule 4: Offer - Have promotions on your home page and give away’s or offers, things like “buy one get one half price with your first purchase” This has a really encouraging effect as people like to get things for free and in a way it makes them feel like they are getting one up on you but obviously not in a bad way.
Rule 5: Clear Pictures - Make sure your pictures are of a high quality and are clear to look at, you could also add a zoom option, have more than one view e.g. back, side, front etc. People are more likely to buy something if they can see clearly what it looks like.
Obviously if you are starting an ecommerce store, these tips aren’t going to be the only things you need to do and it’s not a guaranteed success, but it is definitely a stepping stone to start with.
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