Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success StoriesYou'll see me implement this idea fairly often, where I'll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a 'case study' of a specific client who had a specfic challenge that you helped solve and turn that into an article for your ezine.
2. Pick 3 of Your Most FAQsSomething I also encourage my clients to do is continually ask their target market what it wants help with. As you do this, over time, you'll see a common thread of frequently asked questions from your readers. Highlight three or so of those in an article with your solutions.
3. Share Your Cutting Edge KnowledgeWhen you learn something new that will help your clients, share that information with your readers as well. Not only will this help you be viewed as an expert, your readers will be grateful for not having to do this work themselves.
4. Offer Your Top 5Writing a quick '5 Top Tips' is an easy way to get an article written fast. Pick a topic, then five points about the topic you want to make, and write 2-3 sentence for each point. With a brief intro and closing paragragh, you're done.
(Need some inspiration? See www.topten.org)
5. Interview Well-Known ColleaguesSend an email request to a handful of well-known colleagues in your field whose work complements yours asking to interview them for your ezine readers. Three to five questions should suffice. They get free exposure and you get valuable content for your ezine.
6. Do an Ask (Insert Your Name Here) ColumnPeriodically in your ezine, ask you readers to send you questions that you can answer for them in future issues. When you find yourself stuck for content ideas, pull these out and answer one or two. These are great idea sparkers and even better, you are giving information your readers specifically asked for.
7. Run a ReprintUse this strategy when you're pressed for time or when you're going on vacation. There's nothing wrong with reprinting a favorite article. Your current readers will appreciate the refresher and your article will be new to your newer subscribers.
Print this list out and keep it near your computer so the next time you sit down to write your ezine you'll have 7 quick ways to come up with valuable content for your readers.
© 2007 Alicia M Forest and ClientAbundance.com
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