Deep linking is an essential part of search engine optimization. Read on to learn what deep linking is and how to incorporate this into your link building.
Deep linking can really help to boost your overall rankings in the search engines. A deep link is just a link to any page on your website that is not your home page (index page).
Advantages of deep links include:
- They will help to improve the search engine rankings of the internal pages on your website.
- Your links will seem more natural in the eyes of the search engines as they are not all pointing to your home page.
Here are a few ways to quickly and easily get some deep links to your website.
1) Article Distribution - when you publish an article most directories allow you to have at least two links in your about the author box. You can create a deep link to an internal page on your site in addition to linking to your home page.
2) A Good Navigation System - make sure that you have a good menu or navigation system on your website. In addition to this you should refer to internal pages where relevant throughout your site e.g in blog posts.
3) Social Bookmarking - A lot of social bookmarking services will provide a backlink to your website. It is quick and easy to bookmark a page in multiple social bookmarking services by using a service such as OnlyWire. Try to get into the habit of bookmarking each time you add a new page to your website or post to your blog.
4) Doing a link exchange with other site owners - you can do a link exchange with someone who owns a site that is related to your site and ask them to link to one of your internal pages rather than your home page.
5) Forum Posting - A lot of forums allow you to have a signature with one or more links to your website. Consider pointing some of these links to internal pages on your site, rather than your home page. You can also refer people to relevant pages or blog posts on your site in a post, but be careful not to spam.
6) Paid Directory Submissions - some directories allow you to include deep links. However, these are usually restricted to paid submissions.
7) Blog Commenting - when you leave a comment on someone's blog you could leave a link to a related blog post or internal page on your website rather than your home page.
In summary deep linking can really help to boost your traffic from the search engines, and it is easy to fit this technique in while you are building links, without much additional effort.
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