The never-ending saga of social media and eCommerce!
A faultless way to build a loyal e-commerce customer base!
The never-ending saga of social media and eCommerce!
It took only a pandemic for many entrepreneurial minds to step up. So many people have started their own businesses. They did this initially to have their own source of income, and eCommerce is a great way to go! But let me tell you, they fell in love with their eCommerce businesses. Why you ask? Well, because you are your own boss. And secondly, when you see people coming back to you to make another purchase simply because they loved your service, it swells your heart. In fact, it also enhances your confidence in eCommerce! After all, all millionaires were once baby startups. They took their time, learned from their mistakes, had some wins, suffered some losses, but all in all were ready for whatever was next.
Burn out without a flame!
This sublime level of confidence not only attenuates your brand but also makes you noticeable on social media platforms. You become a force to reckon with. And that is another level of dangerous yet enigmatic success. However, what many entrepreneurs don't talk about is the "burn-out" phase. Which is very real. Burn-out is actually one of the most natural things that happen in an eCommerce business. And this could be due to several reasons.
A brief cheat
I am here to tell you not to feel discouraged when this happens to you. In fact, look up to influencers and other business people, see how they dealt with the dress of being burnt out. Or, in other words, not being in demand so much. So I took it upon myself to compile a small cheat sheet that you may not be addressed since you thought it was of little to no importance. Don't worry. It's not too late. After all, every business is only as successful and triumphant as the magnitude of its fan base. Here is a brief prospectus for blooming magnates to keep its fan base and customers happy!
Owning a business may not be an easy feat, but it is not rocket science either. Many times entrepreneurs begin a business with the sole intention of making money. And in the beginning, it's all dandy. The product is liked and appreciated by many. It became famous. You become the new talk of the town, but then over time, gradually, you become a little careless. You think that if today you feel like not giving your 100% to the business, you have earned the rest. Right? Wrong!
Rest is great. In fact, it is encouraged. But at the same time, you should know which parts of your business will be fine even when you cannot give it your full attention. For example, if you neglect the poster-making department of your company once or twice, then it won't make that big of a deal. That is not your entire business. However, if you neglect something like the leather quality or stitch of a contemporary piece like an Thanos Costume Vest, the customer will instantly notice. And will not be happy about it either. This is why it is always important to know the product you are making.
Understand the reasons why people love it. Ask your clients what they thought about the order after receiving it. Send PR to well-known influencers, and ask them for an honest review. And by honest, I mean bone-crushing honesty. This level of honesty will show your brand's followers that you are not interested in sugar-coating lies. You are ready for the truth.
Every time you get customers, know that you will not be able to make everyone happy. You will need to grow a thick skin. Sometimes the tweaks you make in the product will be well received. Sometimes it won't. So you evaluate your next step. After a customer tells you that they are not impressed by your item, you need to get it on the numbers. Set up a complete social media team. Tell them to monitor the number of retweets you got, the likes, and the comment discussing. Ask them to compile a calculation and place it on a graph. This mathematical art is as important to your business as a rolling pin is to a baker!
The graph will tell you how many liked your changes and how many did not. Once you know that the majority of the people well-received your changes, here is how to deal with the negative comments. You mention them by their account names and thank them. Yes, you read it right. You have to be thankful and courteous to them. Tell them you loved their idea. And that you cannot wait to put it into action. Tell them that this is a diverse platform where we encourage differences in opinions. The more different the opinions, the more we will learn. This way, you will indirectly convey to your customers that you are here for them and their needs.
Make sure that your brand does not waste your customer's time. It's very easy, really. Just make sure that everything with a customer involved is a straightforward route. So that your customers know that they don't have to climb Everest to get your attention. Simplify your return and exchange policies, do not keep customers on hold, and always have a well-defined FAQ page on your website.
In the era of social media marketing, I know it's easy to overestimate your own product. I get it. Your product is the apple of your eye. If the mother duck was able to love the ugliest duckling, then why won't you? But that's not what we want our customers to know. If you make good items, praise them, but don't go overboard. For example, if you are a shoemaker, don't claim that your pair of shoes can fix global warming and cure heartburn! Because it can't. Be honest with them. Praise the real bits. Be praiseful of it without sounding pompous! Humility is key!
These four basic tips will keep your customers feeling at home with you. Remember, it's all about establishing a relationship. Trust and loyalty have to be earned. The leverage loyalty earns you is bulletproof. Use that leverage to the advantage of your e-commerce!
