Advantages of eCommerce
In this modern era, everybody knows e-commerce that includes buying and selling physical products or digital service via electronic channel like online network. Not only the big company but also the small one upgrade their job online to broaden their business. There are so many types of e-commerce model including B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), C2B (Consumer to Business). Because of digital marketing industry evolution, there are many good effects of e-commerce that outweigh the bad effects.
With traditional way, you will need huge capital to run your business because you might have to purchase or lease the land, hiring staffs and accountant. Besides, you have to think of the location because it might affect to your business as well. Instead of doing physical way, we can start our e-business with small investment to sell your products or services through the internet 24 hours per day.
Selling Products or Services throughout the world
With advance technology in digital marketing industry, selling products across the world with your business website is better that getting a sale of your products in the limited local area. Besides, e-commerce business can increase the sales because technology make it user-friendly and mobile friendly all over the continent.
According to the survey, many people spend their time to buy physical products or digital products through online at any time easily instead of shopping in the supermarket or traditional store. Moreover, digital technology make it easier for the user to transfer the money for their purchasing via internet. Because of this advantages, many people search the products that they want and they can buy it by saving their precious time to go and buy at the store.
Awareness of your Brand or Company
In traditional market, you have to build relationship with your customers to get your brand or business awareness and you have to spend a lot on advertising. However, e-commerce business can get the new customers from search engine optimization and there are many ways to get free traffic to your e-commerce website.
In the physical market, we have to hire many staffs to respond to the information that customer inquired and it might cost lots of money and it consumed time as well. However, e-commerce business can offer load of information to the huge lists of customer with low cost. Whenever the business has promotion, all the messages can be send out to the list and the customer get all the information and it might clear enough to know the products details.
Specific Niche Growth
In the old traditional market, it is not easy to buy the products or services that people were looking for even though there was a shop that sell it. It is true to say that advanced technology make the life easier for both business and consumers. Nowadays, the consumers can purchase anything that they want by searching on the internet with specific name. Besides, the seller can promote their niche product online to grow faster.
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ABOUT THE AUTHOR
This is Lin Lin, the mother of kids, who make passive income at home