Don't make the mistake of trying to sell your product, service or information on the internet without first learning the not so secret technique all major internet marketers use guaranteeing them years of lasting income.
When you are new to advertising on the internet, you are faced with what seem like almost endless choices for how to promote your product, service or information to others. The first thing a newer marketer should understand is the importance of presenting their visitor with an opt in page first.
The newer marketers thought is that to make money on the internet all you need to do is show others the valuable product or service you have to offer. While you can experience a good measured amount of success just putting your product out for others to see and buy, there is actually a better way.
As you think about selling your product, also think about establishing a relationship with the visitors you are attracting. As you grow your online sales empire, don't you think you will continue to find products and services you will want to present? Don't you want to find and keep customers?
It is this thinking that justifies leading all your promotional activities with name and email capture. Newer marketers always ask how to build a list while they are promoting an affiliate opportunity that doesn't seem to be going anywhere, or conducting other advertising campaigns and experiencing lackluster results.
The most successful marketers on the internet have coined the phrase "The Money is in the List" and they are right. Establishing a relationship over time with your customer is the goal. Retaining a customers appreciation, trust and respect should be the first goal of the newer marketer.
Generating that appreciation should start with establishing a link with your customer. Trust building is an essential element of a solid core strategy to keep visitors and grow them into customers. What's better than making friends with people that you enjoy and that enjoy you?
A newer marketer should look first to establish a contact page that asks for this information before the visitor gets to the solution they are providing. Weigh out what you value most. Would you rather make a sale right now or make a customer you can continue to sell products and services to for years to come? The answer to those questions will make the difference of success or failure to your online business activities.
To accomplish the email capture page, you will need an Auto Responder service. This service will allow you to generate your messages to your new customers and will send those messages out at intervals you set. Most of the highly professional Auto Responders range in price from $17 to $20 per month.
After you establish an account with an Auto Responder, you will then need to have a simple HTML page made for you, or you can make one yourself with a little effort. Once you have your auto responder and your page you are almost ready to go.
Use your auto responder to send people to a thank you page that asks the visitor to confirm and "whitelist" your email address so that the visitor will always be able to receive your emails. When your visitor clicks the link in their email account, have that link lead them to your sales page. This way you are establishing contact with a customer and potentially making your sale.
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