The fear of online shopping is a significant factor that could be causing your business to lose money daily. Numerous surveys reveal that a considerable number of people are apprehensive about making online purchases. This fear is costing you money and potential customers. The unease that online shopping brings often leads potential customers, who need or want your product or service, to abandon their shopping carts. While some people may change their minds about making a purchase for various reasons, a significant percentage of these last-minute back-outs are due to the fear instilled by the numerous internet scams and rip-offs. To overcome this reluctance, it's crucial to convince your visitors that your site is a safe place to do business. If successful, your sales will see a significant increase.
To build credibility for your website, consider the following strategies:
Display Contact Information: Make your contact information, including your name, physical address, telephone number, and email address, easily accessible. Place this information on your home page, contact page, and order page. This accessibility will reassure visitors and make them feel more comfortable doing business with you.
Leverage Third-Party Credibility: Collect testimonials from satisfied customers and display them throughout your site. The strongest two or three testimonials should be on the order page. Joining reputable organizations like the Better Business Bureau or the Better Internet Bureau and displaying their logos on your home page and order page can also boost your site's credibility.
Showcase Your Products: High-quality pictures of your products can significantly increase sales. If you're selling a service or a book, including your picture on the site can build your visitor's confidence in doing business with you.
State Your Policies Clearly: Clearly outline your return policy, including any time limits for accepting returns. Also, clearly spell out any guarantees you offer on your products and services.
Provide Delivery Information: Let your visitors know how your products and services will be delivered and how long delivery will take.
Personalize Your Website: Personalizing your website can make people feel like they know you, making them more comfortable doing business with you.
The key to adding credibility to any site is empathy. Put yourself in the visitor's shoes and ask, "What would make me trust this site more?" This perspective may help you come up with even better ideas than those listed in this article.
Ask Mr. D - JavaScript
Dear Mr. D,I have noticed several websites that havea sale's message that scrolls across ... bar. Another site I visited had a ... ... across the status ... messages reall
Ask Mr. D - ECommerce Sales
Dear Mr. D,After spending about a year as ... for other ... I havecome up with my own ... product is similar to one that Iwas selling as an ... I madereal good money selli
Ask Mr. D - Search Engine Keywords
Dear Mr. D,My partner and I have a website that puts together all kinds of tours of Mexico for people. I think we have great products at great prices. We have a great website that cost us a lot of mon
