Don't Read This!

Don't Read This !

I got the headline from a public domain book I have just
compiled into a pdf file and placed on my server for free
download and it was written by P.T. Barnum the famous
American showman entitled "The Art Of Money Getting".
In it he details how he once walked down the street past
some shops and noticed a large sign hanging from the awning
and it simply said in very large letters: "Don't Read The
Other Side!" He noticed there was a group of people on the
other side of the sign looking up and reading 'The Other
Side'!

What do you have to do to get noticed in business? If you
run a web business, how do you get noticed by potential
customers and, importantly, the search engine robots?

You've probably tried advertising, and link exchanges, and
even writing articles. Even chatting on forums to make out
you're an 'expert' in your field.

It still is not enough is it?

You really need to network yourself all over the web to get
traffic to your site.

Let me explain. Search engine's seem to be giving less credence
to link exchanges, therefore it does not seem to be the way to
go for the future.

Why not instead swap articles with each other, it gives more
'content' than a link any day?

What you can do is place all the articles you receive on a
separate page, thereby building more 'content' and at the same
time, other web site owners are placing your articles on their
site.

Subject of articles must be 'relevant' to the theme of each
others sites, for example, if you sell paperback books, you
want sites very similar to your own to publish your article,
and you do the same for them.

Start with the link exchange partners to exchange articles with,
and network from there. I am sure they will agree that it is an
improvement on just link swapping.

When you have placed articles on your web site, make it known
that these articles can be published in ezines, web sites, or
online newspapers as long as the 'resource box' is left in. It
is a slow, but sure process of networking that you and all the
web site owners who publish your article will be indulging in,
but in the long run will lead to more traffic to your site.

Every web site owner who participates in this idea of swapping
articles instead of links, should extol the virtues of 'article
swapping' on a page on their web site to encourage others to
join in.

Much like at the moment there are any number of 'opt-in' mailing
list builders schemes going the rounds on the internet, you could
always start your own similar scheme, but with article swapping
being the currency of the day.

Search engine's will find more link-backs to your site with
'relevant' content, the 'click-thru' rate will increase as people
stop by a web site with your article on, leading inevitably to
higher search engine ranking, and much more traffic to your site.

I am just about to implement this idea for my own site and
exchange articles with like-minded sites. This idea could soon
take off and grow to really large proportions that any web site
owner is going to be very busy indeed dealing with all the
requests, but it is a necessary requirement that as a web site
owner you find the time to do this, otherwise the fast travelling
engine you are on is going to stop.

It may occasionally and at determined intervals, be necessary to
change articles for something new, this could be a requirement of
the scheme that one new article is submitted each and every month
and changed for the old one, this would eliminate 'staleness' not
only to online shoppers but also to the search engine's.

It's been my experience that once a web site has been put up, the
site owners think there is nothing more to do, they don't realise
that 'staleness' to the search engine's leads to lower and yet
lower rankings, therefore it is imperative to change content on
a web site frequently.