If you think Internet is only a black hole with an outburst of information you can gather and use it to your advantage, then think again.
Internet has metamorphosed into something much bigger with a depth impossible to measure. Today Internet is evolving and taking public opinion to new altitudes with its explosion of social networking websites, blogs and forums. Moreover, marketing and advertising tactics are evolving into a much advanced strategy along with the Internet. Competitors have not been sparing their counterparts online too. Floating negative reviews about a particular company and defaming it without a penny spent is a bonus, which all the more fuels the rivalry. The latest target of such malignant practice was fashionandyou.com. Yes, this fashion website which once ruled the roost and was the reason many websites opted for the exit door instead of being staunch on their marketing strategy.
Fashionandyou.com like other corporate companies was performing efficiently. The customers were happy so were the owners. However the percentage of people unhappy, were the competitors. They resorted to the newfangled tactic in the book, tarnishing its image online. Since this particular lifestyle website is a shopping portal established online, defaming it using the same tools would be easier. And now you find this fashion website trying to overcome all the hurdles and paving way for a new beginning.
This was an example of the indefinite opportunities the World Wide Web poses in front of us. Choosing the right ones and executing them in a correct manner is an individual’s choice. There is no ironclad route to success, Fashionandyou.com did not have it either. They just rose to success purely for their effective and flawless service to their loyal customers. There were numerous accusation filed regarding their faulty services, ineffective policies and inflexible delivery rules. It is a norm to peruse through the privacy policy agreement before carrying out any business venture. Few stuck by this hard and fast rule, others did not and then instigated the blame game. When confronted by the website, they proved their innocence by displaying page stating all the rules and regulation regarding varied policies.
The Internet has been a burgeoning platform for people up and ready to post every opinion and thought that crosses their mind. Every story has two sides. In order to make a fair and just judgment, there is a need to listen to both the sides. Inability to do this might mislead people and websites benefiting from their buyers can also hit a sudden lull. People need to understand every website posed as a threat by random reviews is a scam and a full proof method to damage that particular online venture.
It is because of such untrue negative reviews, people are skeptical and still contemplating whether online websites are a scam. Indeed, there are websites conning people but there are websites like fashionandyou.com too, who offer services to their customers with integrity. Belief is a result of experience, thus use this website and be a judge yourself.
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