... 2005 Anik Singal, Kurma GroupThe real aspect of building a website for search engines is to do your keyword research ... This can be the most time ... ... ... as
Copyright 2005 Anik Singal, Kurma Group
The real aspect of building a website for search engines is to do your keyword research correctly. This can be the most time consuming, hectic,
and frustrating aspect unless you know what you’re doing – that is why we want to teach you today.
Are you ready for this challenge? Not many people are. Find good keywords is the step that most give up and that is why most can never make a penny online. But, with the secrets we’re about to reveal, you should be able to sulk profits from search engines for years to come…
We’re going to help you learn how to choose the keyword that will help set-up the foundation of your online business.
Why are we looking for keywords?
These keywords are going to become the foundation of your site’s
CONTENT. These are the keywords that will determine how you optimize your website for search engines. They’re also the same keywords you can use to buy cheap traffic through pay-per-click.
How to start?
First, make a list of 5-10 keywords or keyphrases that are related to your
niche. For example, if your niche is computers, come up with a list like this:
1. Computers
2. Computer Parts
3. Computer Software
4. Cheap Computer
5. Building a Computer
Next, you’ll use a tool that will expand on these keywords for you. The
best tool to use is Wordtracker. It’s the most highly recommended
keyword searching tool on the web. This tool actually lets you type in one general keyword and it will come back with hundreds and even thousands of related phrases out of which many are great keywords to optimize for.
What kind of keywords should you look for?
Look for keywords that are about 2-3 words long – so you’re really looking for phrases. The next goal is to find the phrases that aren’t too competitive. Meaning, look for keywords that are getting a good amount of traffic but do not have a bunch of competition too.
Start off your search engine optimization with easier keywords and as you build up you can go after the harder keywords (that is the best way to attack SEO).
In essence, you’re looking for keywords with a high KEI – KEI is an index developed by a search engine optimizer and basically the higher it is, the easier it should be for you to rank for that keywords. Ideally, you want to find KEI’s that are higher than 40. Anything lower than 5 is probably too hard to start optimizing for.
KEI is a simple calculation that uses the number of times a keyword is searched with the number of competing websites.
Back to wordtracker – this tool automatically calculates all the KEIs for you and ranks them in order of highest to lowest so you know just where to start!
Why Avoid Short Keywords?
There are a few reasons why it’s pointless to try to optimize for one of two word keywords/keyphrases.
1. Extremely difficult – these are the keywords that everyone is going for and all the major companies are optimize for. It’s going to take a lot of work and money to get there.
2. Pointless – for example, what’s the use of optimizing for “computers” if all you do is sell computer hardware. You’re going to get a bunch of visitors that are waste, untargeted and won’t make you any money. You rather optimize for something like “computer memory hardware.” That will not only be easier to optimize for, but it will get you targeted traffic that buys!
3. The one-two phrase keywords require that you have massive, large websites or thousands upon thousands of incoming links (they other keyword phrases do not).
So, to finalize, if you want to optimize the right away and you want to do it fast with targeted visitors that actually buy – find keyword phrases that are at least 3 words long, not very competitive and start there.
Pretty soon, you’ll be ready to go for the harder keywords…
