How A Mobile-Compatible Website Helps You ‘Be Everywhere’

Around the world today, most people use mobile devices such as Smartphones, laptops and tablet computers. These are used for various reasons on a daily basis, particularly looking at websites and surfing the Internet. The Internet giant Google Inc started rolling out a mobile-friendly update of their search engine. This act resulted in removal of websites that are not mobile friendly from search results. These two reasons have seen business owners and webmasters around the world start to seriously consider mobile friendly websites. This shift in focus resulted in what is now popularly referred to as the mobile revolution. However, there are also plenty of other benefits of designing mobile friendly websites.

Why consider a mobile-compatible website?

Generally, a mobile-compatible website enables its owner, whether an individual, business or organization, “be everywhere”. This is important as the owner gets to easily build new relationships, attract and interact with customers and so on. Ideally, mobile sites are designed to improve user experience, making it easy to view the site and access features. It has been noted over the years that mobile users are impatient with websites that are unfriendly. They will not waste time with these sites and will choose to move on instead. A mobile-compatible website helps avert some of these and other challenges.

The mobile revolution

Just about 15 years ago, mobile devices had no significance for Internet traffic and Smartphones did not exist. Basically, people did not use their mobile phones to browse the Internet or surf the web. However, rapid development in the mobile technology sector has seen tremendous advances in the digital world with plenty of internet traffic being directed towards mobile devices. The advent of the iPhone Smartphone introduced internet access to the masses through their mobile phones. Around the same time, much faster networks were developed and this officially introduced mobile Internet.

It is important to be mobile compatible as this enables you, the website owner, to “be everywhere”. A compatible website will enable you to be everywhere right in front of your marketplace. This enables you to build your credibility, relationships and also establish your authority. You also get to build more traffic to your websites and the very crucial leads for your business. Businesses with mobile-compatibility issues need to fix these issues as fast as possible. There are digital tools and software programs that can help check compatibility. These problems can be fixed and should be sorted out as soon as possible.

Benefits of a mobile compatible website

One of the benefits website owners get to notice is more Google traffic. This is because mobile users will be able to view your website on search results via Google. It is a fact that about 50 percent of Google users use mobile devices such as Smartphones.

Another important benefit is increased traffic from social media websites such as Facebook, Twitter, Instagram and all the other major ones. Of importance to note here is that more than 80 percent of social media users do so using mobile devices. This will lead to a larger following from these social media users.

A mobile-compatible site also allows you to build partnerships and subscribers. This ensures that you can “be everywhere” at all times. It is also important to consider optimizing your website for mobile search engines. This will give you an unsurpassed edge over your competitors.