How To Start An Online Business

The In's And Outs

There are some proven sequence of steps that you can follow to guarantee your success online when you are starting a small business. I have seen several thousands of people start and improve successful businesses online by doing the following :*) Finding a need & filling it*) Writing a copy that sells. *) Build an easy to use blog or website.*) Use search engines like google to drive traffic to your website.*) Follow up your subscribers and customers with e-mail.*) Increasing your sales and income through back end sales & up-selling.

Anyone from a newbie to a seasoned internet entrepreneur can benefit from this process of learning 'how to start an online business' .

1) Finding a need and filling it :The most common mistake of online marketers is they look for a product first, and then for a market.

To increase your business start with a market first and then find a related product. *) visit internet forums and see what are problems of people, you can solve easily. *) do a keyword research to know the keyword that many people are searching for and don't select the keywords with many sites. *) Do a survey on your competitive sites and know what they are doing to solve the problem. Now you can analyze how you can be successful with that niche over your competitors.

2) Write a copy that sells : There is a proven online sales copy formula that takes a new visitors through the selling processes from the moment they visit to the moment they make a purchase. *) Create interest with an attractive title *) Describe the problem , which your product can solve *) Establish your credibility as a problem solver. *) Discuss an offer and offer a strong guarantee, also create urgency and finally ask for a sale. Through out your page try to focus on your product and services and how it is unique and makes their lives better.

3) Design your own website: Once you got your products and market and you have nailed down your selling process. *) choose two or one plain fonts on white background *) make it customer friendly *) use a video,graphics and audio which enhance your message. *) make easy navigation, easy to buy and create a subscription for an e- mail.

4) Use search engines to drive targeted visitors to your website : PPC ( pay per click) is a new way to increase your website visitors. With PPC ads not only you get immediate visitors but also you can discover your best keyword .Then you can place those keywords in your site to get high rankings.Either way you will benefit with PPC.

5) Follow your subscribers with e-mail marketing : As people subscribe to your e-mail services they gives you an opportunity to send them they have asked for. You are also creating a life time relationship with them. E-mail marketing is cheaper compared to ads.

6) Improve your sales via back end selling: The Most important online strategy is to develop a lifetime value for every customer. If you regularly follow up them at least 20% of people will buy again. Hence use up-selling and back end selling to get customers to buy twice, thrice and some!. *) send coupons which they can redeem. You will get a purchase. *) offer products which are complementary for their earlier products *) offer some of the related products on the ' thank you page'.

Basics are very much important while starting an online business. If you are starting with a niche, stick with that until you succeed with it. The Internet is changing every day but the basic strategies do not. Stick with this basic strategy and you will meet success.