Almost every business these days has a presence on the Internet. Whether it's a brochure site, a full-fledged ecommerce site, or anything in between, advertising online is crucial to the success of the website. Advertising on the web, however, can be costly. In order to lower advertising costs, we are going to take a close look at free Internet advertising with blogs.
The internet is a myriad of sites about all topics imaginable. Today, almost all types of businesses are having a website and it is a great way to be known by as many people as possible. One good thing about the internet is that it is not necessarily the one with the most money that are going to get all the visitors; there are many small businesses that outrank big companies. Sure there are many ways to advertise on the web that takes a bit of money, but some of the more efficient ways don't cost you anything. All it takes is a bit of your time and you can have your internet business advertising for free.
If you are selling a product or a service, it is a good idea to have a blog as an attachment to your website. Have a link to it from your site and put up new content on it at least once a week. A blog is a great way to get more visitors to your site for a few different reasons. First of all, you can register at Pingomatic.com and have your blog pinged each time you make a new post. This means that your new page will be pinged to 20 different blog directories and this in its turn means more back links to your site and also a possibility of new visitors. Using a Wordpress blog allows for automating the Pingomatic process. The search engines regularly visit these directories and when they see links to your site from them, your rankings will automatically increase.
Another advantage of having a blog as way of doing free internet business advertising is that you create a credibility and show visitors that you have a lot of knowledge and passion for the subjects related to your business. Blogging is an excellent strategy to put a face to your business name and website by the nature of human interaction on the blog. You can actually lead your blog visitors to your main website, choosing exactly where you take them. Writing on a topic that you know a lot about and thus sharing your expertise with others can be very rewarding.
Apart from the Pingomatic process, you can also do social bookmarking each time you put up a blog post. This gives you a lot of back links and it is also a way to have people knowing about your site. Get involved with social bookmarking by setting up accounts with social bookmarking sites and get in the habit of bookmarking your new blog posts there.
A blog is really a great tool for free internet business advertising and if you use it in a smart way it can really help you to boost the amount of visitors to your website and also have them coming back over and over again.
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