Inside Sales Outsourcing: Coming To Terms With The Truth

The reason why the title of this article talks about coming to terms with the truth is because most of the time, inside sales outsourcing is ignored and avoided just because entrepreneurs and business managers alike have a thinking that it’s just about calling. However, the truth is, telemarketing is one the most challenging jobs, and requires expertise and experience to ensure that the desired objectives are met. Also, since one has the opportunity of talking directly to the prospect, the scope of securing a deal is considerably higher than any other media.

However, that being said, a significant majority of inside sales calls are met with negative responses that are as redundant as if someone were speaking them from a script, like ‘we are happy with our current supplier’, ‘we can’t afford your product/service’ or quite simply ‘we’re not interested’. While many sales teams struggle with this kind of negativity, many simply accept defeat and look for other promotional media, often spending unnecessarily while the perfect opportunity lay right before their eyes. The main reason why lead generation outsourcing is so effective is because the staff that works on behalf of the client is proficient in all aspects of telemarketing, the first of them being to counter a negative response with a bunch of positives!

While this might seem strange, but the fact is that just because someone says that they are not interested does not necessarily mean that they are not willing to purchase a product or service, or for that matter find it too expensive. The basic premise on which inside sales outsourcing works is that a need needs to be aroused in the mind of the prospect, so that he/she can see how the product or service in question would benefit business. Hence, there’s no such thing as an impossible sale, just the way one approaches the problem makes all the difference.