Internet Marketing: Critical Strategies To Change The Fortunes Of Your Home Business
Revealing The Three Most Powerful Yet Least Followed Internet Marketing Secret Strategies That Can Catapult Your Home Business To Real Tangible Success & Empower You To Create A Fortune!
Copyright (c) 2008 Rashmi Mehta
Despite the over hyped claim of 'Make Money Online' by most home based business opportunities, being marketed on the internet, the real fact of the matter is that just 3-5 % of the internet marketers, emerge successful. In other words, only a handful of home business owners actually make money online.
More often than not, most online home based business entrepreneurs fail to make money online. Having said that,it is important to reiterate that not all these claims made by the homebiz opportunity owners are totally incorrect.
The good news is that it is genuinely possible to make real money online. Time & again, several individuals from different walks of life have achieved stupendous success online using strategic internet marketing tools, knowledge, skills & expertise.
There are several essential and vitally significant internet marketing strategies, which when followed correctly can propel your home based business to new peaks of prosperity & fulfill your dreams of making real money online.
Keywords are the backbone of your home based business on the internet, irrespective of whether you are in to affiliate marketing, network marketing, mlm or even the conventional product and service business.
To begin with, the core internet marketing strategy that needs to be understood & adopted correctly in your website is the usage of all the relevant keywords in the strategic positions of your website i.e.the domain name or the url of your website,header, title, subtitle, metatags & description of your site.
Further to this, the hierarchial distribution & indexing of the pages within the site is a crucial factor to be focussed upon. That is the manner in which your website is layouted, right from the home page, where the broad segregation of the various headers ( Keywords ) smoothly flows in to relevant inner pages which carry the micro detailing / sub-categorisation of the product/service/ business opportunity that your home business website promotes.
To be able to illustrate this key aspect more effectively , I would give you an example of a product, let's say 'CARS'.
If 'cars' is the main category, then the brands of the cars can be the next segregation for eg Toyota, Honda etc. Then under each brand, the segregation could be based on the various categories of cars - luxury cars,budget cars etc.
This can be further divided to the various models with their specifications, usp's and price range that would fall under each category.The search engines seek such websites with optimum relevancy and hence list them very high in their search engines.In essence, this takes care of almost 50% of the SEO efforts that you need to do for the search engines to access your business website and send free traffic to you.
The second very critical internet marketing strategy is to ensure a continous flow of valuable content & information in your site, adding stickiness to your website. This will keep your readers coming back to it again for the original value that they get from the information on your site .
Needless to mention, the search engine crawlers keep coming to your site regularly indexing your pages for all possible keyword searches that people would use to get across to your product(s).
The third important internet marketing profit boosting secret is to use several marketing strategies synergistically to create an avalanche of traffic to your home business opportunity.
This is particularly important in the early days of marketing your business. Once you have a list of loyal subscribers you can concentrate on the internet marketing strategies, which you find more profitable.
Unlike the prevalent myth that one can be successful using a single marketing strategy, a balanced mix & application of all internet marketing strategies will help you get started most quickly & easily.
Create a marketing mix by way of a balanced usage of all possible internet marketing strategies including the free ones like traffic exchanges, article marketing, video sharing, email marketing ,social marketing forum marketing as well as the paid ones like pay per clicks, ezine marketing, blogs, joint ventures etc.to enable you to create a massive presence across the internet.
If you are truly commited & motivated to make it big on the internet by making real money online, then strictly adhere to these very immensely dominant internet marketing strategies & success would follow you, for ever. Trust me, this could change your financial future for ever.
Article Tags: Home Based Business, Internet Marketing Strategies, Internet Marketing, Home Business, Make Money, Money Online, Home Based, Based Business, Real Money, Marketing Strategies, Marketing Strategy
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ABOUT THE AUTHOR
Rashmi Mehta a marketing specialist for over 17 years helps people set up powerful multiple income streams & market them with attraction web 2.0 social marketing.Join her free exclusive internet marketing training website & subscribe to her Free "Make Money Online" Internet Home Business Tips Newsletter, to get access to exclusive tips, tools & training on successful internet marketing.