Newbies Hints & Tips : Direct Response Marketing - What's This?

Direct Response Marketing is defined by Wikipedia as: Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable...

Direct Marketing involves a direct response from a customer. It is NOT selling books, manuals, CDs, DVDs or any of your information products in fact, in your high street stores.

Why is this, you ask? Well, stores would expect you to sell your products to them for anything up to 70 percent discount off the retail price. They keep most of the profit leaving you, the author and producer of the product, with very little indeed. This is always assuming you can get one of the stores to sell them for you in the first place.

However, with Direct Response Marketing you are able to sell your own products direct, for anything between $9.99 to $5,000, or more.

You don't have to suffer the injustice of surrendering a huge percentage of your profits to the wholesalers and stores. You keep all the profit on your retail sale.

With Direct Response, you will never have to persuade anyone to buy your products, or make a sale face to face. Your customers come to you. They send their orders directly to you - well in fact it's usually via PayPal, Clickbank, Paydotcom, or similar payment system. This removes any 'rejection' from the equation.

Direct Response is a business structured to avoid the pain of rejection. It's also unique because you don't need a large amount of capital to start. Small change is all that's necessary. Compare this with a Franchise for example, which would require an investment of anything between $100,000 to £900,000.

All that is basically needed to begin is a laptop, and a strong desire to succeed!

You can start your business from home, using the kitchen table, or perhaps spare room. You can be as private as you want, and no one need be aware of what you're doing from your kitchen table or spare room. You can start in your spare time whilst keeping your regular job while building your business.

You have complete control over what you sell. As long as your business is ethical and honest, you won't go far wrong.

So far we've talked about working your business with a laptop or PC. So what if you can't abide computers? No problem! You can work your business for example, by placing a tiny classified advert in the paper, which can generate thousands and thousands of dollars worth of orders.

Your small classified ad, or a small display ad, contains a 'phone or fax number. Your prospective customers call that number and leave their name and address. You send out the sales letter, and your customers order from you.

Your local printing firm would be the first to approach about printing your manual or report or book. There are plenty of firms out there waiting for your business.

It has to be said; starting your Direct Response business this way is going to cost you more than using the Internet. It's all a matter of personal choice.

Some people love the Internet; some will avoid it at all costs!