Aaron Goldberg

One Page Checkout-The Basics

 There are many ways a website can avoid this situation and one of the best is to use a one page checkout.

Ecommerce websites have a lot to focus on from getting customers to the site all the way through the checkout process. However, all too often ecommerce sites focus on ways to garner information from their customers during the checkout process, which can be time consuming and annoying. As a result, shopping cart abandonment is quite common. There are many ways a website can avoid this situation and one of the best is to use a one page checkout. This makes checking out easy, fast, and even enjoyable for customers. They will have their product ordered and paid for in little time at all and will enjoy shopping on your site because of the one page checkout. Gathering their personal information is not as important as providing a smooth and fast checkout process.

Think about it from the customer’s point of you. They have spent time looking for the product they want and finally found it on your site. They get ready to checkout only to have to spend their valuable time filling out forms and providing their personal information. After a couple of screens they are tired of the checkout process so what do they do? They find another website that makes checking out easier and not so involved! Customers are always right and the ecommerce site they are buying from does not need to know all of their personal information. So, they shop from sites that offer one page checkout. This will actually make them loyal to your site because you make checking out easy!

Now that you know what type of checkout customers are looking for you can start looking for a shopping cart that allows for a single page checkout. Not only will your website benefit from this, but so will your customers. You can actually build a bigger customer base by not collecting personal information than you can by requiring customers to fill out page after page of contact information, background info, and the like. It may seem counterintuitive, but it works so give it a try!

It is helpful to consider the websites you like the best when it comes to shopping online. More than likely you like the sites that do not require you to enter a lot of personal information and that can have you checked out in a single page. Now that you know this is an option try incorporating it on your site. More than likely you will find that your customers stick around through checkout and cart abandonment won’t be such a problem for your site!

Article Tags: Page Checkout, Personal Information

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