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Online Shopping – Basic Guidelines

Online shopping is a major attraction, but we control ourselves because of hesitation to trust and our apprehensions. Here, we aim to provide basic guidelines to mitigate those fears!

Are you among those who are still not confident in making purchases online? Especially, in case of apparel?

If yes, then remember that e-commerce is the platform for the people of today.

The webstores are designed to assure comfort, convenience and trust to shoppers.

It’s a known fact that shoppers flock to webstores because of frequent sales and heavy discounts, but some may still not shop. They stop themselves from buying because of lack of trust on online payments, product quality and safe delivery.

If you are still in a dilemma of purchasing online, check out some of the basic things you need to know when you do. Technology and logistics have advanced par imagination and instill the fact that online purchase is safe, secure and is a choice of smart shoppers.

Here are  few key points you need to know for your online apparel buys:

  1. It is very important to know the right size. All the webstores have dedicated size charts. Therefore, take time and be sure with the size. Remember, fit is crucial for the overall appearance.

Other than knowing the body measurements, it is advisable to measure the size of a well fitted garment in your wardrobe and using it as a benchmark. For example, a ladies kurta / women kurti / men shirt can be measured to accurately place an order online. And it’s as simple as that, you’ll have the right measurements.

  1. Know the brand. It is always advisable to know the brand. Heritage brands and company owned sites are extremely trustworthy. For e-marketplaces, the retailer is important, reviews play an important role to determine authenticity.
  2. The thumb rule of online shopping is always to get the better price. Thus, look for the brands which gives you affordable prices in good quality fabric.
  3. Discounts! Sales! A major attraction for shoppers. Look for offers where and the product is unique and the price matches your expectation. Women are always looking for the versatile apparel which can be worn to office, parties or for coffee with friends.
  4. Remember to review the stores policies. These are important - like shipping, privacy, return & replacement policy and the terms & conditions. Knowing all these will not only increase your trust to the webstore but will ensure you make a validated purchase.

All those who want to purchase products/clothes online  but are scared to can follow these guidelines and sit back and relax.

Most trusted online stores provide a COD delivery and easy return policies. So, don’t hold back and go ahead and make your purchase.

Source: Free Articles from


Mrinalini Harit, Assistant Manager - Marketing at OCM PRIVATE LIMITED.

OCM offers online shopping for ready-to-wear garments for men and women at Impressions.

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