PIM Software – The right solution for your e-commerce website
Questudio is a leading product information management software provider. CatalogStudio and WebStudio are products that help businesses manage and publish their content to different marketing channels.
Looking for one solution to make your e-commerce website shine?
Questudio has a product information management solution called CatalogStudio that collates product data, creates a website and catalogs for publishing.
What does this mean for you?
It means great business and higher sales figures!
So check this out:
Your e-commerce website will lead to great sales only if it manages your product data effectively. With customer satisfaction being the most important factor in the rise in sales, you want to be sure that what you put out on your website is 100% accurate and attractive.
Is this easy to do? Yes, it is. All you need is a good PIM software like CatalogStudio.
Want to see how it works?
There are 3 main points to the process of good product catalog software. They are:
Let’s go over each of them to have a better understanding.
CatalogStudio software creates a unique central repository that stores all your product data in great detail. It is not just a simple database but one that has multiple attributes stored for each and every product. This is the most important step that you have to take to create a great e-commerce website.
Why is that? Well, you know that in today’s world, information is king. Customers looking at your website hope to buy a product that is right for them. How do you ensure that they make the right decision? Easy! You provide them all the needed information through your website.
For example, if your customer wants to buy a t-shirt from your website, they should have information like color, size, measurements, images of the front view, back view, and close-up view of the garment, additional information like color options, etc. This detailed information when provided to your customer will help them to make the right decision.
Why is this important? Well, that ensures you have a satisfied customer who doesn’t return products. This creates a loyal customer base – very important for a successful e-commerce website.
Once the details of your products are loaded into the central repository, CatalogStudio creates a unique website for you. A great e-commerce website should have pages filled with product details that attract the customer. Additional and important requirements of the website are Cart and Payment Gateway. Once the customer is satisfied with the products you have displayed, they can add it to the Cart or directly pay for it through the secure Payment Gateway. With CatalogStudio, safe and secure transactions are possible that increase the trust of the customers.
In addition to the above two points, PIM is most effective because of its catalog publishing capabilities. CatalogStudio has an in-built catalog publishing system that helps you to create several catalogs for your products. With just a few clicks you can create any number of catalogs and publish it over multiple channels. It can be in print form or as PDFs that can be sent to dealers, regular and potential customers, etc. This is the heart of your business operation – getting more business through marketing!
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ABOUT THE AUTHOR
Digital Marketer in Questudio