Promodo Released A New Email Marketing Case Study

Email marketing is one of the most effective tool which can help you to promote your eCommerce business on the Internet. Ecommerce marketing company Promodo has released a fresh case study and, using its example, showed how to increase the income of the Stylus retailer from the implementation an email channel in marketing strategy.

Client and Contractor

Stylus.ua — a Ukrainian online store which offers electronics, accessories, and home appliances.

Promodo — a digital marketing agency specializing in promoting eCommerce businesses.

Cooperation period

Q4 2017 - Q1 2019.

Task

Promodo needed to achieve these goals:

• increase revenue growth from email marketing channel;
• implementation of automation and multi-channel approach to mailing;
• increase audience engagement.

What we did

• Designed letter templates.
• Implemented a reactivation and welcome chain.
• Segmented the base of subscribers.
• Increased the number of promotions.
• Improved triggers and base collection sources.
• Determined the optimal sending time and created the Landing page.
• Implemented multichannel, advanced segmentation, recommendation system and gamification.
• Launched thematic campaigns.

Results

Email channel revenue increased 3 times, the share of active audience grew by 30%, the subscriber base expanded by 150%. The full case can be found on the Promodo website.