Irene Herz

Promoting Your Website Offline

Business people spend ... of dollars ... their website online. But many of them neglect a simple and basic ... that doesn't cost a thing: Use the ... you already have to adver

Business people spend thousands of dollars promoting their website online. But many of them neglect a simple and basic technique that doesn't cost a thing: Use the materials you already have to advertise your website. Here are some things you can do:

• Add your URL to all your preprinted materials, including
  
  
  
  
  
  • billing statements
  
  
  • letterhead
  
  
  • business cards
  
  
  • brochures
  
  
  • fliers
  
  
  • print newsletters
  
  
  • ads
  
  
  
  
• Send out announcements


A new or revamped website is a good excuse to send a mailing to customers and prospects.


Mail out a postcard or flyer announcing your URL. Offer special incentives to people
who go to the site.



• Send out special "internet only" special offers with your sale mailings.

Or offer a free item, such as a pen or a Tshirt to people who visit the site.



• Talk about your website.



Let people know it's there. Frequently, it's easier to remember a URL than a phone number. Tell people they can find your address or phone number on the website (and make sure it's there!)



• Use it in your ads.

Instead of repeating your phone number three times and hoping people listening to your radio ad will memorize it, give your URL.

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