Creating an effective and search engine friendly website can be very challenging when you are starting your own online business. There are several factors you need to consider.
When you are starting up your own online business, search engine optimization or SEO, is one of the most important aspects that you need to take into consideration. Search engine optimization is the way that you get search engines to check out your website's content so that your website is provided as a search result when people search for the products or services provided by your online business. All online businesses use the search engines to drive website traffic their websites.
There are two main types of search engine optimization when you are starting up an online business.
1. On Page SOE is like an online business startup checklist for your website. It is about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on the pages of your website.
2. The second is Off page SEO. This is also known as link building and is process of developing links back to your website from other websites. This is achieved by strategies including article marketing, social bookmarking, links from social media and video marketing.
When you are starting your own online business, On Page SEO is your priority because it concerns everything that is actually on your website, so in this article we'll just look at On Page SEO. Bear in mind that even if a search engine does find your website, if there is nothing appropriate on it in relation to a search it will not rank your website in its listings.
The first phase of your On Page SEO is to develop your keywords. These are the words and phrases that an individual will enter into a search engine when searching for a product or service associated with your business. You need to create your keywords carefully because it is those words that will help your website to be identified by the search engines.
When starting your own online business, you should aim for about 500 words per page on your website with between four and eight keywords on it. The number of keywords on the page is called keyword density. Remember that you have to write so that it can be read by people, not just by search engines. If you just have a page full of keywords about your internet startup ideas, your website may be blacklisted as spam and then nobody will see it at all.
Try to use specific keyword phrases and not just single keywords. Due to the amount of competition for general keyword terms in the search engines, if your keyword phrases are too general when starting your own online business it is very unlikely that your will rank well in the search engines. If you are are unsure of what keywords you should use there are several free online keyword tools. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye.
Be Creative With Your Website.
The more creative you are with your online business startup, the higher on the search engine results you will appear. Put unique and different content on each page and add graphics to make it more attractive to your visitors. Each graphic should have a keyword attached to it, called an ALT tag. This is because search engines cannot see graphics but they can use ALT tags to decipher what an image is or what it is representing.
When writing your content keep your paragraphs short and make use of bullet points and sub headings. When you are starting your own online business you will most likely have plenty of new content to put onto your website in the early days. But you must carry on adding content to your website regularly. Search engines like fresh content and will rarely provide results that are based out of date content. Also, ensure that your website does not have any broken links.
Taking care of your keywords, graphics and content are all important factors for good search engine optimization. Making your website more SEO and user friendly will help to attract more visitors to your online business.
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