The 3 Most Important List Building Tips

When marketing on the internet it is wise to implement some type of list building process to help accelerate the growth of your business. When you build a list of prospective customers you gain the advantage of having a 'targeted' audience to whom you can promote goods and services. Using a squeeze page that is set up exclusively for capturing visitor contact information is the most effective way to build a list. What we are going to examine here is how to best structure your squeeze page so that more visitors will opt-in to your list.

Here are 3 critical areas of your squeeze page you will want to focus on to maximize its effectiveness.

Use Biggest Benefit in Headline

The headline on your squeeze page is what makes or breaks the effectiveness of the page. This part of the page is the first thing visitors see and if it is not intriguing enough they are GONE!

What you want they headline to contain is a description of the very best benefit visitors can expect by accepting your offer of a free gift.

YOU ARE OFFERING A FREE GIFT ARE YOU NOT?

This description needs to reflect a certain 'value' to the visitor and compel them to read further down your page.

Focus ONLY on Offer

Once again assuming that you will be offering some type of free giveaway you want the text of your page to focus ONLY on what you are offering. No mention should be made of any product you are promoting since you do not want to confuse or distract your visitor.

The ONLY goal of this page is to capture the visitors contact information and that is done with the offer of your free gift.

Make the layout of this page easy to scan and minimize the amount of text that is used. The most effective format to use is some type of bullet or numbered presentation of the various benefits your free gift offers to the visitor.

Display Opt-In Box Prominently

Your opt-in box should be where you want every visitor to be drawn to from the time they hit the page. Locate it prominently and as close to the top of the page as possible.

The text within the opt-in box itself should only display clearly identified spaces where they can leave their name and email address ………… that is it!

Give visitors just one navigational option on the page which would be to 'leave their NAME and EMAIL ADDRESS so that they can instantly receive their gift.'

If this sounds like it makes the page simple and boring you are right! That is what you want so as to not distract visitors from your message

List building is one of the most important functions of any business that is engaged in marketing on the internet. The most effective way to build a list is by using a squeeze page to capture names therefore the more effective this page is the more names you can collect. The 3 areas of a squeeze page we reviewed above are critical to its effectiveness. By simply following the 3 above suggestions when building your opt-in page you will keep your page clear of distractions enabling visitors to better focus on your message. The result should be a higher opt-in rate and a larger list for your business use.