The E-commerce Industry for Plus Size Clothing in Australia
This article is about the e-commerce plus size clothing industry in Australia and explains the reasons for its growth and popularity.
Welcome to Australia, the land of inverse temperatures, kangaroos, koalas, wombats and a surprisingly high proportion of overweight people. In a 2015 National Health Survey, around 65% of Australian adults are reported as overweight. This is more than double the 1995 figures, when 30% of Australian adults are reported as overweight. The high amount of people who are overweight has pushed forward the need for plus size clothing in Australia.
Traditional brick and motar stores have seen a surge in demand over the years, and e-commerce stores are giving these stores a bang for their buck. Retail shops are experiencing a year on year increase in revenue. Entrepreneurs are quick to pick on this trend as the number of e-commerce brands providing exclusively for plus size dresses in Australia, are rising. Dresses are a popular clothing style as Australians prefer dressing in a light and airy manner. Thus, these e-commerce stores provide dresses for all occasions for plus size women from summer dresses to wedding dress and even midi dress.
With the growth in the number of bigger sized people in Australia, the bigger size clothing market is on the trajectory for exponential growth. The industry is projected to double in size by the next ten years. Major international retailers have showing interest in entering the market.
Another group of Australia women prefer dressing in separates. Also popular are an ensemble of plus size tops and bottoms. Popular online plus size only specialty stores like Hello Curve report a growing interest in their product offerings. Tops of all types from working shirts to camisoles and off shoulder tops are growing in popularity. From fabrics like chiffon to polyester and cotton, there is a myriad of choices online. A product that seems to be available in most stores seem to be tee shirts.
Larger sized fashion is here to stay. With the popularity of a growing social movement on social media promoting self love, regardless of appearances, a great number of everyday women who are plus sized are garnering attention, and fans online. With many home-grown Australian women joining the ranks in promoting self love and a quirky sense of fashion, plus sized women are encouraged to stay as they are, without a need to lose weight.
As Australians are social people, they have a multitude of social events to attend, from Bachelorette Parties to Birthday Parties, and also the all-important weddings. Another popular item that is offered on the online stores is plus size dresses for wedding. From beautiful floral prints to inventive ombre colours, there is a wide variety for Australian women to choose from.
All in all, plus size ladies in Australia are enjoying the fashion scene as stores have taken up the task of providing stylish and affordable fashion for them. It truly is a curvy woman's shopping heaven over in the land down under!
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