The rise and rise of Fashion and You as an online portal

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But Fashion and you has beaten the odds and today it is one of the most successful online shopping portals in the world of fashion. With a membership base of over 20K already within a span of years, the company is surely becoming a recommended and the most sought after portal to visit to buy apparel and accessories at dirt cheap prices. There are many reasons why Fashion and you has excelled as a brand and the reason don’t even include any kind of advertising or marketing strategy unlike other portals who rely heavily on advertising to promote their new venture.

Fashion and You has excelled for its USP. The USP which says that you can buy designer and branded apparels at dirt cheap prices is indeed something that the Indian consumers have found convincing enough. Moreover, with discounts upto 80%, the company is making a fast progress in attaining members and producing more and more satisfied consumers. According to me, the Indian customer has always had a knack for buying stylish expensive and designer apparels that are branded but sold expensively. The only problem is: The affordability factor considering the wages and the lifestyle of the Indian consumer. Thus, when the word of mouth factor comes into play that Fashion and You offers great discounts on branded apparels, of course there will be an impetus to buy clothes and accessories from the portal. This explains the sudden rise in the membership within a couple of years.  To make it even more exclusive, Fashion and You has also made it necessary that the membership of the portal is by invitation basis only and more and more invitations leads to more and more discounts. This strategy too has been well used and to be honest, it has had a great impact on the amount of members pouring in to the portal to be a part of it and shop from it regularly.

Fashion and You products which are branded and designer oriented have been sold regularly to its members and the sole reason why most members buy it is because of its price factor. The only task for Fashion and You now was to see to it that the quality of services was maintained. And it indeed responded well as many members felt that the delivery service was fast accurate and delivered without any hassles. Moreover, even the products were claimed as 100% authentic and branded and not at all duplicate, which has been the case for a few online portals lately. The portal today has captured every online shopper’s heart and managed to create a standard and a certain level for other online portals and to match that standard or even get closer to it is certainly not going to be an easy task especially in the coming years with the rise of more and more online shopping portals.