The Story of Tiffany’s Designer--Elsa Peretti

Her emotion is sensitive and changeable, explosive, stubborn, like all other artists, she also pursues perfection with great enthusiasm and persistence. She once said “style, which is simple”, so sharp language comes from the mouth of the designer who has charming personality. Her hoarse voice conveys a profound connotation; she boasts the vivid understanding with style and fashion. That is because of her experience in professional model, profound friendship with fashion designers and deep love with arts and great fascination with jewelry crafts. What she explores is the perfect shape of the objects, even if some objects do not look so perfect at first glance. Her intelligence lies in broadening the material and craftsmanship the jewelry utilizes, giving jewelry a contemporary style, at the same time, passing down the special craftsmanship from generation to generation. No matter traditional Japanese style, surrealism and the modernist style, she can control perfectly. Her art has no boundaries; the only habitat is her heart. Peretti explores the wonderful nature by her keen insight and artist’s unique taste. The stunning essence of her simple style is to change mediocrity to uniqueness, detach the true essence from the nature. For example, her heart series, which is definitely not the same old tune of the Valentine’s Day, but real warmth that can be touched. Heart necklace is also described as “a beautiful heart with free form”, the chain goes through the heart-shaped pendant, which expresses the unpredictable love she treasures and untrammelled art. An extraordinary designer can change every common object into an art work, even cheap discount beads from fossil wholesale market. They enjoy the acute observation to find out fashion elements among inferior objects. As Ms. Chanel, who can never forget her mundane origins, Peretti can never abandon those plain and common things in life. Her bean series seemingly mundane, but containing exquisite handicrafts, outstanding and unique touch as well as fine material. Her Bottle works also originated from ordinary objects, she made this kind of natural and practical things into ultimately elegant style. She said “design is from the common perception of people. Creation process is slow, because I have to explore the nature through the appearance”.The most classic is her diamond jewelry; she broke the traditional shackles and designed luxury work “diamonds by the yard”, giving diamond jewelry new vigor and suitable price. This series got a great success easily, creating a new milestone in the field of design in the 1970s. In addition, her contribution to perfume is also tremendous. She also designed other unique objects including painted pen, ceramic bowls and glass, silver tablespoon, wine coasters and so on. “My original intention is to consider people’s economic ability during design.” No one can imagine that a world top jewelry designer cares so much about consumers and design. Actually, this is exactly one of her great contributions; she makes jewelry pick up the disappearing charm during 1960s and 1970s. It is her sincerity to consumers and design that makes her so successful and influential.