We examine two different article types - each aimed at a reader who is looking for something quite different. You'll need to decide which type of article better suits your business and your own style.
Most experts agree that writing articles is an effective means of promoting your online business, but few people understand how many articles are needed to achieve a worthwhile result. We look at two different styles of articles, each aimed at a different type of visitor.
You may choose to write a good many articles, although these can be as short as two hundred and fifty words. It is possible to practise and acquire the skill of writing several articles around a given subject, with each new one differing somewhat from its predecessor. If your preference is to follow this (widely applied) method where high numbers of articles are turned out for distribution through social bookmarking sites and other high volume outlets, you will need to produce many more articles daily, although they may only differ marginally from each other. Using this technique, the articles are shorter, punchier and are aimed at the reader who is looking for a quick answer to a question, rather than a detailed discussion of a subject.
There are several tips to apply in writing a number of articles about the same or topic. These include changing the title and or the introductory paragraph. Some paragraphs may be omitted or changed, and the paragraph order may also be changed.
Using this high volume article approach, you will probably see higher numbers of visitors, but may achieve a lower sell rate from your site.
Articles for distribution to Article Directories will need to meet the differing editorial requirements of each directory. Because article directories often have differing requirements, you will need to adjust your articles accordingly. You will be unable to write as many of this type of article while some directories also limit the number of articles they will accept for publication by each author in a given period in an attempt to enhance the overall quality.
These articles are longer,(a minimum 500 words or so) while the visitor will be prepared to look more critically in his search for more detailed information.
These two methods of writing articles differ widely in approach, but are aimed at achieving the same end purpose. Some authors are skilled at writing articles using both methods. This may place heavy demands on your time, possibly causing you to neglect other aspects of your business. Look carefully at your personal style, and at the general theme of your business to decide which method to apply.
The suggestion is then to decide on the type of articles you wish to use, to attract a certain type of reader in line with the selected strategy for your business approach. Practise and perfect your particular writing style and monitor the results you achieve over a period of time.
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