What AdSense Sites Are Missing

Far too many Internet marketers focus on building sites for the sole purpose of earning an income from them. Do not get me wrong! You and I both have to eat. We have to have sites producing income or we will be forever stuck in the have-to-go-to-work-Monday-morning rut.

But wait. What I mean is that too many marketers focus on money alone; how much, how quick, how to make more, etc. Hey, I have plenty of little sites like that. For example I have a little AdSense site about "finding lost people". Honestly, I have to admit it is pretty much fluff material. However, it does earn $200 to $300 a month.

Now ask me if I am proud of that site. Well I guess a bit since it does provide my gas money each month. But ask me if it is the sort of site I show off to friends and family...no, it is not.

Too many marketers have nothing but sites like that. They never work on that one site they are really passionate about. They never take the time to work on a site that would give them real satisfaction. One of my customers just sent me a link to his new site about remote control airplanes. This is not a fluff site. You can tell this is his passion! You get the feeling that he eats sleeps and breaths that stuff!

Every Internet marketer needs at least one site like that. Every marketer needs the one site they can really point to with pride.

Make it a long term project about something you are passionate about. For get about how much or how little it might earn in AdSense. Pick an area which would allow the site to grow large. Make it something you will be proud of. If you have nothing like that under construction, you are missing out on some real feelings of fulfillment.

And here is the best part:

A site you are passionate about could very well become an authority site in its area some day. None of my or your little AdSense sites will ever be an authority site.

Oh, another thing, only a site you choose to create for your passion will work really well for list building. Success with a list requires building relationships; it is pretty hard to do that with fluff AdSense sites!

Imagine the satisfaction my customer will have some day as it ranks #1 for the large niche of RC airplanes! Now imagine the income potential an authority site like that would have. See, an Internet marketer can have his or her cake and eat it too!