When you first start a new company, probably one of the biggest struggles is what to call it. The Elevision Network was no exception. Finding just the right name took a lot of brain power, the support of management and investors, and the help of a branding expert.
Copyright (c) 2008 Soaring Eagle Companies LLC
When you first start a new company, probably one of the biggest struggles is what to call it. The Elevision Network was no exception. Finding just the right name took a lot of brain power, the support of management and investors, and the help of a branding expert.
The Elevision Network did not start off as that. The original name is not important, but the reasons for the change are kind of interesting. While the original name sounded good at the time, the company was very new at that point with very few people involved. Since there weren't that many people to ask what they thought, the company had a name that the few people involved in the company liked.
As the idea grew and it brought on more workers as well as investors everyone had an opinion and not everyone thought the original name was a great one. Certainly not great enough to reflect the business-changing company that The Elevision Network represents. So, what to do? First we tried a session with the just the people involved in the company. There were lots of ideas, but no clear consensus. No, it was obvious that they needed the help of a professional.
Marketing is an art and there are lots of people out there that do marketing. It pays to do a little homework to find one that really understands your business and what you are trying to accomplish. Also make sure it is someone you can work with and that has some experience with new companies. They should also have experience with companies that have the kind of management/investment structure of your company. They found that person in Rob Frankel. THe Branding expert of the century.
Through a tried and true process, Rob Frankel and the leaders of this company, in a mastermind session,came up with the name, The Elevision Network: "TV that Takes You to a Higher Level". Wow, that's exactly what The Elevision Network does! In spite of the length of the process, the work that has to be done to "officially" change the name, and the other headaches, coming up with the right name was well worth the time and energy. Don't short cut this important step or you could be missing out on an opportunity. After all, no one will want to do business with you (or be able to find you) if you have the wrong name!
Recipe for Trouble:Documentation (or Lack Thereof)
We all like to trust people and we would like really be much better of if people always did what they said they would do. But we all know that this is not always the case. If you are a business owner, you can find yourself in deep trouble if you do not document.
Recipe for Trouble: IT
Depending on how dependent your company is on computers, IT (or information technology) can be your biggest ally or the biggest thorn in your side. While people tend to refer to IT for anything that involves computers, information technology can encompass a very large variety of business needs from servers to websites. There is no one-size-fits-all IT professional any more than there is a one size fits all employee of any type.
Water is Water Right? Wrong!
We all know that we should probably be drinking more water. We have all heard the health benefits staying hydrated. But we get busy and we forget to drink. So we stop by the drinking fountain and take a quick sip or hit the office water cooler and we think we are getting the hydration we need. But hydration is not even enough. We also need the proper trace minerals.
