When You Should Use a Webinar: 4 Instances In Your Business When A Webinar Means Higher Profits
Webinars offer the ultimate in online collusion. They utilize audio, video and a variety of other modern technologies to create an interactive experience that's almost as good as meeting face to face....
Webinars offer the ultimate in online collusion. They utilize audio, video and a variety of other modern technologies to create an interactive experience that's almost as good as meeting face to face. And with today's fast internet speeds and inexpensive hosting services, virtually anyone with a computer and webcam can have one.
However, a successful webinar requires a lot of thought and preparation. You must develop a very good topic, choose a capable presenter and put together an itinerary. You will need to promote it to attract the right audience and ensure you are giving them the information they're seeking. It's a ton of work, so before you jump in it's important to verify that that a webinar is the appropriate vehicle for your message. Here are some of the situations when you should use a webinar in your business.
1) Interactive Training
Training can often be accomplished via email, recorded video or a conference call. But sometimes, live, interactive video works best. Participants can follow along with you, asking questions every step of the way. This kind of webinar works best with a limited number of participants.
2) Product Demonstrations
Traditional businesses often hold demonstrations to show people what their products can do. If you sell on the net, a webinar can achieve the same goals. It's better than recorded video because you can interact with viewers and answer their questions immediately. You can also record the webinar and post it to your site in order that those who are unable to attend can see what they missed.
3) Focus Groups
Businesses often use focus groups to refine their products, services and marketing efforts. They choose individuals from their target market and show them ads or presentations, then ask questions and allow free discussion to see how they respond. Online focus groups work well for online business owners because they allow people to be a participant without regard to geographic location.
4) Creating Yourself As An Expert
Web-based marketers often hold webinars as a way of developing themselves as experts in their respective fields. This format offers a lot of advantages. It allows customers to put a face and personality with their name, increasing trust. It also makes it possible to share info in a variety of ways and gives attendants the opportunity for interactive discussion.
Webinars can be helpful throughout the sales cycle, from discovering new prospects to closing the deal. They allow you to connect with your audience in ways that are impossible though email and other methods.
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