The advantages of wordpress, and using it for your business. Leveraging on the back end of wordpress to give your business the boost it needs.
Wordpress.com allows you to create a website on its own domain name for free. That is, you can have your own website on a sub-domain. This is a very easy way to set up the website, and update it with the most recent scripts, and have the most recent themes etc.
The biggest disadvantage is that it is not suited for a business related website. A website where you purport to sell something, or showcase your capability as a business. If you intend to sell something online it would be frightfully unprofessional to use wordpress. It would show that you don't have enough money to pay for a website and create a proper one.
If you did use a service whereby you could use wordpress, as the customer facing portion of the website, without having anyone find out what you used at the back end, that would be an ideal solution. This would give you all the advantages of wordpress, such as the economy, the speed and the efficiency - while keeping up face with the users of a professional looking website. Think of it like using a taxi, as against using a company car. If you as a business owner make deliveries of supplies in a taxi - what message are you sending ? That you can't afford a delivery truck with your own branding on it. If you did have a company truck, which says your business name on it, it sends a more professional image of your business to your consumers.
It's the same deal with having a domain name and using wordpress on it. If you do that, users would know that you had the capability of having your own website, and building it on your own domain name.
This is not as expensive as it may seem, and indeed one of the advantages is that it is cheap, but people would think that you had spent frightfully high sums of money on it. Wordpress in the background is a very efficient tool, that you can leverage on to solve almost all of your online presence requirements.
Wordpress is very quick to install, and it is free. It comes with many color styles and themes. So, if you cleverly chose a theme it would match with your company logo and go well with your overall branding scheme. Finding someone to design you a wordpress theme is not a very difficult task, it can be very easy. Websites such as elance and the like are laced with people who would be more than willing to do this for you, at a reasonable price of $50-$100, based on the complexity.
Doing this, and buying your own domain and hosting can come to a total cost of $150, or even less. This can get you up and running with a website. Which is not bad in comparison to some of the other website designing services. Plus you get the facility of wordpress, and the ability to keep it up to date as it is updated. Wordpress frequently launches new versions of its script and fixes bugs and vulnerabilities in it, and it is extremely helpful to have an automated script to keep it updated so that you can have the most secure and established operating environment for your website.
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