The recent years have seen a lot of hype over online marketing. Today pay-per-click advertising with links to the websites has become a fast disappearing trend and is making way for social media marketing.
Though search engine marketing still remains to be the main dominating space, Social Media Marketing too is fast catching up. And the latest new offering is Facebook ecommerce Shops. These shops are everywhere today. And it will not be wrong to say that every person who uses Facebook is a member of at least one of these shops though he may or may not make any purchases from them.
Facebook ecommerce Shops are simple and easy to operate. All you need is a Facebook fan page and you are all set to meet the more than ten million Facebook users. What’s even better is the fact that Facebook is a media that can enables a complete customization of your needs. What we mean by this is that the fans who will join your page will most likely be the ones who like your product or service and are interested in it; also, while advertising you can customize your advertisements so that they are visible only to the people who may be interested in that particular product or service.
There are also many payment methods and gateways that you can use to provide your customers with the facility of paying online on your Facebook ecommerce Shop itself. Gateways like “Off the Wall”, “Payvment”, “Fluid fan Shop”, “Social Shop” and other recently developed portals will help you run a successful business on Facebook.
A professional Facebook ecommerce Shop should have the following details listed on its fan page.
- Product images
- Product Details
- Guarantee/Warranty durations and terms
- Terms and Conditions
- Secure Payment Method
- Customer Information and Preferences
- Live Customer Support through Chat or Email
It basically has to be as good as any other shop that a customer visits. Only difference being that this shop is run on the internet, on Facebook. But also, you have to be careful that you do not overdo it in terms of designing for that will make your page cluttered and that will not be good.
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