We can conclude that we have a cut-throat competition in the field of digital marketing. With this, we need to keep an eye in every field of digital marketing. And SEO is of the most crucial part of it. And we can notice that day we find different updates or tends in this part. SO for us, it is very important to know about the trends. This will help us to make effective and working.
SEO i.e Search Engine Optimization, one of the influential parts of Digital Marketing. Moreover, for digital marketers, businessmen, brands it is the backbone of their work. If their SEO is low or weak, it is not a good thing for their work. SEO allows your site to appear in the search results when someone speaks for query or question for which you have an answer or.
Furthermore, SEO is the prominent tool to increase a website’s visibility in the SERPs which helps in having more organic traffic to your website. Moreover, we can say for progressive online marketing, SEO is an effective and notable tool.
Why keep an eye on the 2020 SEO Trends for Digital Marketing?
So it’s very important for you to remain updated or keep an eye on the new trends of SEO. It helps to make an effective strategy to increase the rank of the website. And also to improve the performance of the website. Moreover, we can say at overall this will help in effective and proper digital marketing.
We all know that currently, Google has evolved from being a search engine to an answer engine. Now the way in which keywords were used in the different web pages to improve the relevancy has completely changed. The basic step of your SEO strategy still rests on keyword research
It does not matter whether the searches are made by using voice, the keywords are going to be the primary factor for ranking algorithms.
For this, you can use the combination of the different tools to prepare your keyword list. Such as Google keyword planner, Ahrefs, Answer the Public, etc.
Inclusion of Video is going to influential for your SEO Strategy
In 2020, Video Marketing will be one of the noteworthy trends in online marketing. And definitely going to be effective for SEO strategy. As the video is a multisensory approach it helps in effective learning. It gives them lucid learning of a concept or a thing they want to know about it
For this, you use an enchanting thumbnail to convince people to click on the link and watch your video. Furthermore, you can include the impeccable schema tags to allow search engines to better understand the video. And as per its search result rank it.
E.A.T Content will be given more priority by Google
Now Google is getting more and better with the understanding of the context between the words with the launch of the recent BERT update. Here the BERT stands for the Bidirectional Encoder Representations from Transformers.
Furthermore, It is an update to the core search algorithm that comprehends the intent of the searcher behind a search query. This means that effective content emphasizing the expertise, authority, and trustworthiness will be given a higher rank.
Consideration of mobile usability for higher rankings
Now, Google is already ranking web sites on the basis of its mobile version. Moreover, your entire SEO strategy should be mobile-driven. We know that mobile is a portable device. Furthermore, most of the users from around the world access google through mobile. Likewise, Googlebot primarily crawls and indexes pages with the smartphone agent going ahead.
