MBA in Marketing is About Creating Exchange

Jan 6
09:33

2012

Kaliya

Kaliya

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Online MBA play a key role in your employees' career development. Alignment strategies Inc. interviewed form employees and found that the key reason they gave for leaving jobs was the lack of a quality relationship with their supervisor.

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Generally we know that marketing is the process of planning and executing the conception,MBA in Marketing is About Creating Exchange Articles pricing, promotion, and distribution of ideas, goods and services to create exchange and satisfy individual and organizational objectives. So this definition agrees that marketing is a management process, and that it is about satisfying individual objectives: it also introduces the idea that online  MBA in marketing is about creating exchange, and that it is about competitors, but neither of the foregoing definitions address this.  Companies and other organizations might do an excellent job of meeting customer needs at a fair price, but still fail simply because other companies offer even better products or even better prices- or, more confusing still, might offer a product which is actually worse and more expensive, but is offered at a more convenient location or time.

In MBA we learn that the primary reason that accuracy is the most often measured dimension of sales forecasting performance is that it is the most straightforward. The dimensions of costs and customer service have less direct relationship with forecasting, are not as easily quantified. Because the ambiguity of these relationships varies by company, it is not possible to put forward such universal measures of these dimensions of sales forecasting performance as we can in the dimension of accuracy. Rather, we need to discuss the impact that sales forecasting has on both cost and customer service and leave the development of company-specific metrics to individual companies.

Management cost:- The cost of managing the sales forecasting function involve the fixed and variable expenses associated with staffing the function, training the personnel involved in developing and using the sales forecasts, and providing the computer systems necessary for maintaining the relevant data, analyzing that data, and communicating the resultant information. In correspondence MBA courses we know also about the low cost of the product and the fact that it represented a small cost. Although improved forecasting accuracy often has a profound impact upon corporate profit and shareholder value, it is seldom presented as such to upper management.

Given this reality of business management, what is the most effective way to demonstrate the impact of improved sales forecasting performance? Online MBA courses makes able marketing managers to determine what is unique about their organization and use it to their advantage. They conduct research about what similar organization are doing to help develop the angle they want to pursue. Additionally, they decide to whom they should be marketing- the general public, corporations, or specific groups. They also work to identify new markets, finding untapped groups for new membership bases, fund-raising opportunities, corporate sponsorships, program participation, partnership, and more.