Social media & Marketing and platforms

Social media & Marketing

Social Media Marketing (SMM) is one of the vital parts of Digital Marketing. And at IICEducation.in we are taking this marketing training very seriously. We are providing digital marketing course training in Indore. So firstly let's break this topic to understand, Social media and Marketing. Social Media is the most useful thing in nowadays on the internet. Approx 55% of people spend most of the time in Social Media i.e. Facebook, Instagram, Linkedin, Pinterest, Twitter, etc. In simple words, Social media is a platform where everyone connects socially with (Facebook, Instagram, Linkedin, Pinterest, Twitter,) all these mediums. Now let's talk about Marketing, it is an activity from which sellers promote their products and services to the buyer. 

Use of Social media in Marketing

Social Media is the cheapest and easy way of marketing, in very less time our promotion or ads reach the user through platforms of social media. It helps to make a relationship with the customer and update the customer about our product. The main advantage of Social media Marketing is we can select our audience from the age factor, demographic area, behavior, interests, etc. So our add can reach to that user who is interested in our products and services. Totally different from the traditional market, because traditional marketing is so expensive and time-consuming and all of them have to see our ads, who don't want to product.

Social Media Platforms and their specification

1. Facebook:- Facebook has a huge no. of users compare to other Social media platforms. It is a very useful platform for the seller to target his audience because every user can put his all detail facebook from Birthdate to what he had in lunch. That's why a seller can easily run campaigns to target their audience. Minimum only 40 rs you have to pay for facebook marketing, it is easy for the seller to promote their service or product.
2. Instagram:- Instagram is the second most useful platform for Social media. It is a new Social media platform, but it is in trend. Everyone wants to be trending so they very familiarly use Instagram. It is the product of Facebook, it similarly works as facebook. Like Facebook on Instagram, we can select the target audience with a minimum of 40 rs.
3. Twitter:- Twitter is a professional platform used by professional users. A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition. But it is a little costly from other Social media platforms.
4. Linkedin:- Mainly LinkedIn has used by professional users, who are related to jobs like HR, Manager, Officers, etc. The conversion rate of Linkedin is very high from other Social media platforms. it is a very useful platform for campaigns for a target audience.

All Social Media Marketing platforms like Facebook, Instagram, Linkedin, Pinterest, Twitter works similarly, with Target your audience with from the age factor, demographic area, behavior, interests, etc.